Joanna Wiebe
@copyhackers
The original conversion copywriter and creator of Copyhackers. Old-school copywriting for new-school copywriters.
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thank you! i have sold literally millions & millions of dollars of stuff with my copywriting so… you are correct! i am a great copywriter
Hehehe. Enjoyed reading every word of your analysis. You'd make a great copywriter 🙃
Today, we’re releasing our visual workflow builder, that exposes these building blocks to all our customers ✨ While it’s “just” a new presentation layer on existing systems, it’s a huge step forward for Userlist as a product 🚀
I was sad to learn that Charlie Munger died today at age 99. What a life. He would likely roll his eyes and argue that none of us should be too surprised, based on the actuarial tables, but we’ve lost one of the 20th century’s greatest investors and businessmen. Chris and I…
Giving a talk to 80 high-performing innovation managers & everyone had tried ChatGPT… but only 2 had used GPT-4. I increasingly see this as the barrier to AI adoption. People use Bard or free ChatGPT & come away with a bit of a shrug. They don’t understand what they are missing
Did you know? I started freelancing straight out of college. And it was great. I set my own hours and was my own boss. It was great until I had a situation I couldn't Google my way out of. I needed advice and wasn't sure who to turn to. That's when freelancing became…
I know this email is dated for today, but I'm pretty sure it's from 2009.
For anyone who's been down to hear more about "money words"... (aka the proven words and phrases that, yup, help you make more money) ...check out *tons* of the research that backs two money words (and one lose-money word) in my new article:
“Don't address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” @copyhackers applies this classic Ogilvy advice to writing copy that converts.
This thread is *wildly* useful.
Prediction for 2023: Facebook ads are going to make a momentous comeback. Here's how you can get ahead:
Companies: The function of your sales team is not to sell, it's to help customers buy. Sometimes they want to go on a customer "journey" and have a call. Sometimes that just want to give you money and jump in. Let them. Be #frictionless.
Few things are worse than a company forcing you onto a sales call when you are ready to move forward.
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