Get Over the Top
@GetOverTheTop
Audio/Visual & #OTT media channel. Growth & #monetization | Guiding creators through the new era of creating, #streaming, and expressing.
Creators don’t need more platforms they need to stop renting the ones they already use.
Creators don’t fail on social because of content. They fail because distribution ends at the feed. OTT turns posts into programming and attention into infrastructure. #OTT #StreamingTV #CreatorEconomy #FASTChannels #CTV #ContentOwnership
OTT isn’t about “getting on Roku.” It’s about moving from clips → channels posts → programming attention → infrastructure TV is a system, not a platform!
Social media builds audiences. Streaming on TV builds assets. One feeds algorithms. The other feeds longevity. Creators who understand this early win quietly.
Most creators don’t have a content problem. They have a distribution ceiling. Social = rented land. OTT = owned territory. That’s the shift nobody prepares you for.
Adding newsletters to ott beehiiv.com/?via=Mark-John
Music hits different when it lives inside a channel. #OTTChannels #VisualSound
OTT is a profitable early frontier — not fast money. It rewards structure over virality, libraries over posts, and off-platform monetization over ads alone. Think owning a small TV network, not chasing an algorithm.
OTT = creative freedom. No YouTube algorithm pressure. No audiobook noise-floor tyranny. Silence, texture, imperfection allowed. Stories can linger. Conversations can wander. Endings don’t have to resolve. OTT isn’t a stage—it’s a studio.
Ebooks flood the market: an estimated 300+ new ebooks hit Amazon every hour. Films? Only about 25 released worldwide per day (~1 per hour). Digital publishing is easy to enter—which is why standing out is the real battle.
Ebook ➡️ courses ➡️ OTT The final step can outpace the former substantially.
If you post on TikTok, you’re a creator. If you launch on Roku, you’re a broadcaster. Own the upgrade. #ott
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