Jake Carter

The team behind the Institute of Health came together this week. Flying in from all across the world with one shared intention: to up level what we teach, how we teach it, and the impact we make. Grateful for this team. Excited for what’s ahead.

Road-rage levels, overpacking habits, bad jokes, stubborn moments, and tears during dog movies. Again, all the important stuff.

If your hair is thinning, here are fifteen reasons why it could be happening. Hair loss can come from many different areas including stress, age, hormones, nutrients, digestion, medication, and even the way the hair and scalp are cared for. Any one of these can influence how…

The important questions. They won’t improve your health, but they'll hopefully improve your mood!

Your eyes can reveal early signs of what is happening inside the body. Changes in colour, puffiness, dryness, or the appearance of the iris often reflect deeper shifts in immune function, nutrients, hormones, or detoxification. When you know what to look for, the eyes become a…

If you are communicating with prospects online, you need to know how to qualify them before offering a call. There are three things to identify first: The goal they want to achieve. The problem standing in the way. The pain or emotional cost of that problem. Once you understand…

The Framingham Heart Study followed more than 15,000 people and showed how strongly behaviour spreads through social circles. If a friend smokes, your likelihood of smoking increases by more than 50 percent. If a friend of a friend smokes, the risk still rises by 20 percent.…

Psychedelics influence the brain through several well-documented mechanisms. They can increase 5-HT2A receptor activity, which supports neuroplasticity. They also elevate brain derived neurotrophic factor, helping with the formation and regeneration of neural pathways. Another…

Most coaches nutrition plans fail because they are little more than a glorified grocery list, foods to eat, foods to avoid, calories, and maybe some macros. Clients reach poor states of health because they do not know exactly how to eat, what to eat, or when to eat. Precision…

The nose can reveal more than you think. A stuffy nose often points to an elevated Th2 immune response, commonly linked to food intolerance, parasites, mould, or high histamine. Sneezing can follow the same pattern. A loss of smell may indicate zinc deficiency, but when paired…

Your nails can reveal a lot about your internal health. Tiny changes in texture, colour, or shape can be early signs that something deeper is off. Nail growth relies on a steady supply of nutrients and oxygen through the bloodstream - meaning deficiencies or circulation issues…

In the health coaching industry, not having a framework means everything becomes hard work or guesswork. A framework gives you structure, clarity, and repeatability. It turns random actions into a system that scales. Without one, every client feels like starting from scratch.…

Most people’s “normal” bloodwork is based on averages, not on what’s optimal. If 60% of society has at least one chronic disease, that means “normal” is built on sick data. Those ranges come from the bell curve of everyone who gets tested, and most of them are already unwell.…

Most people miss this when it comes to healing leaky gut. Not peptides. Not fancy powders. Butyrate. It’s a short chain fatty acid your body naturally produces when you feed your gut bacteria resistant starch. And it’s the fuel your intestinal lining needs to recover and…

When it comes to hormone testing, urine and blood both have value - but in different ways. A urine test, like a DUTCH test, can assess hormones in greater detail. However, it doesn’t always provide the information you need to improve them. Blood tests give more actionable…

We teach students everything they need to know to build and scale a business, from refining their offer and mastering organic marketing, to running compliant meta ads, hiring and leading a team, and choosing the right business model. But the key to growth is timing. The right…

When a client continually bloats after meals, the first question is often whether to run a food intolerance test or a stool test. In this case, a stool test provides far more insight. It can reveal low Oxalobacter formigenes levels, histamine sensitivity from reduced diamine…

For a young man in his early 20s experiencing low testosterone symptoms, the first step should always be a blood test, not a DUTCH test. Blood work reveals the why, whether it is obesity, insulin resistance, nutrient deficiency, or inflammation. A DUTCH test can show that…

If you are communicating with prospects or leads online, you need to know how to qualify them correctly before offering a consultation or call. There are three things to identify before you make an offer: The Goal - what they want to achieve. The Problem - what is standing in…

For clients with IBS, the first test to run is a blood test. IBS is not always caused by bacterial overgrowth. It can be linked to maldigestion, leaky gut, or even chronic stress. A blood test provides a broad view of physiology, helping identify the true mechanism behind the…