Mark Howe
@HoweTo
Director @ Google EMEA, Advertising, Media, ex-rower who now loves open water swimming
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Yes!!!! Congratulations @robapierre … he really is The Very Best!
Great article on Project Origin with a truly amazing line up of major Advertisers involved & supporting this critical cross media measurement project. campaignlive.co.uk/article/isba-p… via @campaignmag
campaignlive.co.uk
ISBA pushes ahead with Origin project despite hesitancy from TV broadcasters
Digital platforms including Google and Facebook have agreed to independent measurement of their campaigns.
Online ads ecosystem is seeing an erosion of trust. So, to preserve the open Web while making it more private - Google won’t build identifiers that track users across the web. Read more on our blog blog.google/products/ads-c…
The absence of cross media measurement is ‘medieval’ says Peter Duffy #Reset2021 couldn’t agree more. Well done @the_isba for leading the charge
An outstanding keynote from YouTube's Ben McOwen Wilson at #Reset2021
We need to ensure that the UK's "approach to content regulation is balanced & proportionate" protecting both users and creators, says @YouTube's @ben_mw #RESET2021
Absolutely Helena. Mines Going Underground by The Jam
Husband and I are drinking wine on the floor putting together our funeral playlists. Is this normal behaviour? #Lockdown3 #lockdown
Just watching Bruce @brucedaisley on BBC news. You brightened up my hungover Sunday morning Brucie xx
From Old to New....Love this article from some of the Industry's rising stars, & agree with them all: 7 things the industry must change to remain future fit. campaignlive.co.uk/article/7-thin… via @campaignmag
My presentation at IAB France Adtech summit today
La confidentialité en ligne et la protection des données, enjeux prioritaires pour conserver la confiance des utilisateurs ➡️ Sujet #privacy abordé ce matin au #AdTechSummit20 @IABFrance par @HoweTo, Managing Director EMEA Agencies
A really interesting new road scooter for a post Covid commute v.kickstarter.com/1603356686_aa3…
I'm delighted to be joining EASA at such a pivotal time for our Industry.
Google joins @AdvertisingEASA as its first corporate member - to support maintaining high standards of safe, responsible digital advertising for European consumers. Find out more here → bit.ly/2IpQw0N
For the last six years, we’ve experimenting with share of search as a tracking metric. It’s fast, cheap & predictive. Not only that, it can measure both short & long term ad effects. Find out more next Wednesday at Eff Week: lnkd.in/d7_zT7D
On the path to economic recovery, we're dedicated to helping retailers in EMEA accelerate with digital tools-wrapping "Accelerating Retail" month with some helpful product launches, including free listings on the Shopping tab. #AcceleratingRetailWithGoogle blog.google/around-the-glo…
Our third decade of climate action: Realizing a carbon-free future @google blog.google/outreach-initi…
Many thanks for watching.
@Howeto, MD EMEA Agencies de Google - "The greater danger in times of turbulence is not the turbulence... it's to act with yesterday's logic". - Great presentation! #ShapeTheFuture #ModernMarketing #MMAEMEA
In a recent letter by the CEOs of Channel 4, ITV and Sky, a number of claims were made about the regulation, vetting and standards of online advertising. In this response, our CMO James Chandler addresses some of those misleading claims. iabuk.com/news-article/w…
Important pushback from the @IAB to ITV, Sky & C4's false claims that the internet is a “free for all”. YouTube provides a safe & important platform for UK businesses & British creatives both large & small to grow their audiences & generate revenue. shar.es/abfxWf #IABUK
Of all the fantastic moments we'll miss over the next 5 days, the #Henley drone footage will be one of the things we'll miss the most. #HenleyAtHome #GameChanger
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