ICP_Project's profile picture. The Impactful Coaching Project (ICP) seeks to develop coaches that coach the whole person. ICP is the thought leader in coaching the 21st century athlete.

Impactful Coaching Project

@ICP_Project

The Impactful Coaching Project (ICP) seeks to develop coaches that coach the whole person. ICP is the thought leader in coaching the 21st century athlete.

We keep adding replay to get calls right. But what if the bigger issue isn’t technology, it’s honesty? New post: What Replay Can’t Fix: When We Know a Call is Wrong impactfulcoachingproject.substack.com

ICP_Project's tweet image. We keep adding replay to get calls right. But what if the bigger issue isn’t technology, it’s honesty?

New post: What Replay Can’t Fix: When We Know a Call is Wrong 

impactfulcoachingproject.substack.com

A coach admitting, “I suck at that,” isn’t weakness. It’s leadership. Owning your gaps creates trust. It gives athletes permission to grow, fail, adjust, and keep moving forward. If you want a stronger culture, start by telling the truth—especially about yourself.…


“Care without competence isn’t enough. Competence without care doesn’t last.” Sustainable coaching requires both. impactfulcoachingproject.com #ImpactfulCoaching #CoachingCulture

ICP_Project's tweet image. “Care without competence isn’t enough.
Competence without care doesn’t last.”

Sustainable coaching requires both.

impactfulcoachingproject.com

#ImpactfulCoaching #CoachingCulture

In Part 1 of this conversation, I sit down with Shaun Reid, a longtime soccer coach originally from Wales, to name what’s actually driving youth sports today—not the marketing slogans, but the structure underneath it. We unpack how pay-to-play, parent pressure, and “selling the…


Youth sports didn’t drift off course by accident. It became a system—with predictable incentives, behaviors, and outcomes. In Part 1 of this conversation, I sit down with Shaun Reid, a longtime soccer coach originally from Wales, to name what’s actually going on beneath the…


Coaching isn’t just about winning. It’s about who people become because of the experience. The Impactful Coaching Project helps coaches and leaders build environments that actually develop people. on and off the field. Our work is grounded in three essentials: Competence.…


Impactful Coaching Project รีโพสต์แล้ว

Love this article----"Become a leader of no reputation". Thanks for sharing it @jr_briggs. murdocktrust.org/assets/uploads…


Every once in a while, we write something that’s a little outside our lane. This year, that post ended up being our most-read piece on Substack. It wasn’t about coaching tactics or culture—it was about college athletics from the perspective of the other 86% of schools that…

ICP_Project's tweet image. Every once in a while, we write something that’s a little outside our lane.  This year, that post ended up being our most-read piece on Substack.

It wasn’t about coaching tactics or culture—it was about college athletics from the perspective of the other 86% of schools that…

Coaching and leadership are challenging—and they matter. The Impactful Coaching Project exists to help coaches, athletic leaders, and educators lead with clarity, purpose, and integrity. We focus on practical leadership, healthy culture, and developing people—not just chasing…


Strong coaching environments are built on three essentials: Competence (knowing your craft) Care (creating psychological safety) Constancy (responding with consistency and character). Impact doesn’t happen by accident. It’s built intentionally, over time, through relationships.


The Beyond Coaching Best of 2025 episode brings together the most listened-to conversations of the year—on culture, failure, and pressure. From college soccer to the military to elite sport, the challenges don’t change: • Not everyone plays • Leaders must fail before they lead…


Trust changes how everything is interpreted. When trust is strong, people give you the benefit of the doubt. When trust is weak, every decision gets questioned. This thought was sparked by a conversation with Bruce Brown from Proactive Coaching awhile back. If you’re…


Care doesn’t just “show up” in a season. You have to plan for it. This Beyond Coaching Podcast Short breaks down: ✔️ Healthy player feedback ✔️ Why handwritten notes still matter ✔️ How stories shape team culture ✔️ Why care must be scheduled Apple:…


Quit memorizing one-liners. Start dominating your gym. Transformational coaching isn't built on inspiration—it's built on Competence. Master your craft so well that your presence alone elevates everyone around you. That's the first C. That's where it starts. #Competence


We don’t reveal culture in meetings. We reveal it under stress. This is Constancy—one of the 3 C's. When pressure mounts, your true culture shows up. Your athletes watch how you show up when it's difficult. Learn more: impactfulcoachingproject.com #CoachingCulture

ICP_Project's tweet image. We don’t reveal culture in meetings.

We reveal it under stress.

This is Constancy—one of the 3 C's. When pressure mounts, your true culture shows up.

Your athletes watch how you show up when it's difficult.

Learn more: impactfulcoachingproject.com

#CoachingCulture…

Athletes judge care through repetition, not intention. Small, predictable behaviors build trust: ✓ Texts after practice ✓ Intentional Post Practice Conversations ✓ Genuine connection during warm-ups These are systems. When care becomes structural, athletes lean in.…

ICP_Project's tweet image. Athletes judge care through repetition, not intention.  
Small, predictable behaviors build trust: 

✓ Texts after practice 
✓ Intentional Post Practice Conversations 
✓ Genuine connection during warm-ups  

These are systems.  When care becomes structural, athletes lean in.…

One of Brent Hobson’s strongest points in this week’s episode: You can’t lead a frustrated athlete alone — you need the whole system. Assistant coaches, captains, best friends on the team… They all play a role in helping a player understand their value and their path…


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