InfinityDirect
@InfinityDirect
We are A CUSTOMER GROWTH COMPANY that uses DIRECT MARKETING.
After October's AWS outage, it was Cloudfare's turn this morning: cnbc.com/2025/11/18/clo… #directmarketing #digital #tools #internet
The holidays are fast approaching! Some helpful "Ship By" dates from the USPS to arrive before 12/25: Ground Advantage: 12/17 First Class: 12/17 Priority Mail: 12/18 Priority Mail Express: 12/18 usps.com/holiday/holida… #directmail #holiday #shipping
"MBPs must protect users from unwanted or malicious emails, which means even legitimate senders face heightened scrutiny." martech.org/4-essential-ti… #directmarketing #email #marketing #deliverability #inbox
A great time to refresh your knowledge of bulk email sends as Google said it will ramp up its enforcement of bulk sender guidelines before the holiday season. martech.org/new-rules-for-…
"AI-powered discovery pushes influence to the earliest stages of the customer journey — long before measurable engagement begins." martech.org/5-ways-ai-is-c… #directmarketing #marketing #attribution #engagement
martech.org
5 ways AI is changing where and how influence happens in affiliate marketing | MarTech
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click.
Do your email marketing tactics change in Q4? They should in these 9 ways: blog.infinitydirect.com/q4-email-marke… #directmarketing #email #marketing #bestpractices
If you have enough scale in your audience, you can tackle all the creative versioning you want and learn what your audience responds to best in 1 campaign. It's AB testing on steroids! blog.infinitydirect.com/introducing-ai… #directmarketing #creative #testing #AB #multivariate
Learn more about ChatGPT's new browser meant to challenge Google Chrome's long-time dominance in search. cbsnews.com/news/openai-ne…
cbsnews.com
OpenAI launches web browser, ChatGPT Atlas, in challenge to Google
AI companyy said the new browser is now available on Apple laptops that run on macOS and will expand to other platforms soon.
"Despite the rapid growth, generative AI search platforms aren’t driving conversions (taking an action after visiting a site, such as making a purchase or signing up for a newsletter), according to data from BrightEdge." digiday.com/media/in-graph…
"For the first time, a new report is giving you a look behind the curtain at YouTube’s new “shoppable” era." blog.youtube/culture-and-tr…
Interested in kicking off a digital out-of-home campaign? Let’s talk blog.infinitydirect.com/out-of-home-oo…
"Digital billboards have changed the game for the creative possibilities of the medium. While static billboards rely on a single image and message to tell a story, the digital billboard has given the freedom to do far more." marketingbrew.com/stories/2025/1…
"The rise of AI video comes as marketers and platforms accelerate the automation of the creative process. Everyone’s chasing efficiency. But the tradeoffs are becoming harder to ignore." digiday.com/marketing/the-…
Check out some trends and what to expect for the rapidly approaching holiday shopping season! martech.org/u-s-online-hol…
martech.org
U.S. online holiday shopping expected to hit a record $253 billion | MarTech
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
Welcome Q4! The most challenging time to get seen in an email inbox which makes clicks/conversions even more challenging. When your emails do get opened, make sure they stick around long enough to click! infinitydirect.com/email-design-o… #directmarketing #email #marketing #engagement
Is attribution a blind spot for your TV/radio spend? We have a solution! infinitydirect.com/modeled-scaled… #directmarketing #multichannel #programmatic #ott #ctv #olv #streaming #audio
"This is AB testing on steroids, and it’s called AI Personalization (AIP)." blog.infinitydirect.com/introducing-ai… #directmarketing #directresults #creative #optimization #personalization #programmatic #display #audio #video
According to subjectline.com, negative emojis outperform positive by 17%. AB test this with your audience in your next campaign.
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