Joshua Ajayi

You need to stop selling your solution and start selling your certainty When you talk about your product, you're competing on features You're trying to win an argument with logic, which is tiring and often fails When you talk with certainty, you are selling your conviction…

There’s a version of you that already has everything you want The business The mindset The freedom The question is: How does that version of you move? How does he think, speak, spend his mornings, handle bad days? When I started out, I stopped chasing the result and started…

The first $10k was the hardest But it wasn’t the money, it was proving I could earn on my own terms After that, the question changed It stopped being “Can I make money?” And became “How far can I take this?”

I used to think becoming “successful” was about strategy What to do, when to do it, what to learn next But the truth is, it starts with identity You can’t build a new life with the habits of the old one You have to become the kind of person who naturally attracts what you want…

Initially I blamed bad leads But when I looked at my data, 70% of lost deals were with genuinely interested folks, I just dropped the ball on follow-ups Now my follow-up looks like this: DAY 1: Send a short recap & next steps DAY 3: Share one insight or example related to…

One of the biggest misconceptions in sales is that people decide based on features, numbers, or product specs That’s not how human brains work Emotions drive decisions first, logic comes second Numbers, comparisons, and feature lists only matter once the emotional connection…

Nobody prepares you for how lonely it gets when you stop saying yes to everyone For years, I was addicted to activity My calendar was jammed, my phone was always ringing, and I felt busy Which I mistook for success and I was drowning in it Then you get disciplined You start…

It took me forever to figure this out: Sales isn't really about confidence, it's about certainty You can have confidence just by having a good script, some quick energy and fake it for a little while But it crumbles when the pressure's on Certainty is the rock-solid belief…

Let's kill the biggest lie in sales: "Everyone is a prospect" That's nonsense And chasing that myth is why you're burned out The real pros don't have a huge pipeline; they have a clean one They know who deserves their time and who is an immediate pass Your job isn't to…

Manyy think high-ticket sales is about having a perfect pitch, or being great at negotiation But the real challenge is breaking through the status quo Average reps spend 90% of their calls painting a rosy future: features, benefits, the shiny outcome their product promises The…

Nobody told me how much rejection can mess with your head The first 20 “no’s” felt personal Like they were rejecting me, not the offer Then I realized, they don’t even know me They’re rejecting timing, budget, priorities, a hundred other things Once that sinked in, I stopped…

Energy is contagious When you spend every day surrounded by people who want it, who are hungry to create, who are willing to bet on themselves, something shifts Work stops feeling like work You find yourself laughing in between calls, hyping each other up before big meetings,…

Last year, I closed one of the smoothest deals in under 20 minutes It wasn’t because I had some killer pitch or anything I just stopped trying to sell I asked the right questions Got them talking about what really mattered And when they felt I understood their problem, the…

Funny thing about money When I stopped obsessing over it, I made more of it Early on, I’d wake up checking numbers, calculating how many deals I needed Every call felt like survival Now I focus on conversations If I show up fully for the person in front of me, the money…

The hardest deals to close were always the ones where I cared most about the money When you’re desperate for a “yes,” it leaks into everything Your tone, your questions, even your silence And prospects can smell it The easiest deals are the ones where I walked in knowing,…

You can tell in the first 30 seconds if a prospect’s actually listening Their tone, their pacing, the way they answer basic questions If they’re distracted, don’t bother dropping your best pitch You’ll just waste ammo on someone who’s half on their emails

When I was new to sales, I thought closing a deal was everything I’d chase every lead, overexplain, and celebrate when the contract was signed Over time, I realized the real win is the relationship Because one good client doesn’t just buy once They buy again, they refer, they…

I don’t chase clients anymore Because chasing destroys leverage The minute you start convincing someone why they should work with you, you’ve already lost The power shifts Now you’re the commodity, not the solution The strongest position you can have in sales is this: I…

Real confidence in sales comes from knowing that you're in front of the right person When I started qualifying prospects hard and being okay with walking away, my entire approach changed My tone shifted I wasn't trying to win a deal anymore I was deciding if they were the right…

We turned objection handling into a repeatable system that closes more deals every week. Just made a full 1-hour video breakdown showing exactly how we handle pushback and objections to boost conversions. Inside, you’ll find step-by-step frameworks to: - Follow a proven…