Maxime M TAIEB
@LeMaximeTaieb
Founder and CEO, Trailblazers | Omni-Channel Retail & Marketplace Strategy & Roll-out | Helping E-commerce Businesses to Transform & Accelerate
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Flottille pour être au plus près des otages 🎗️”pour qu ils entendent aussi et sachent que nous nous battons de toutes nos forces et que nous ne lâcherons pas jusqu’ à leur retour ‼️ça suffit 🙏🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️
#RetailMedia is growing fast, but so did programmatic once, and it stumbled. Retailers hold powerful first-party data, but without clear identity solutions, cross-platform reach, and unified measurement, that value won’t scale. thedrum.com/opinion/2025/0…
#Marketers are facing a tough balancing act. While businesses push for quick sales and immediate results, many marketers feel that campaigns are overly fixated on short-term performance, at the expense of building a strong brand. @marketingweek marketingweek.com/campaigns-too-…
marketingweek.com
Over half of marketers say campaigns ‘too focused’ on performance
While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their objectives.
While AI tools analyse data and predict trends, they can’t feel the spark that makes a campaign connect. Marketers like Mandy Alderson remind us that data backs up our instincts - it doesn’t replace them. See more here: raconteur.net/marketing-sale…
#ConsumerConfidence ticked up in June, but just barely. The GfK index rose by two points to -18, with gains in economic outlook hinting at cautious optimism. Yet inflation worries and fuel price fears still loom large. See here: marketingweek.com/consumer-confi…
When you're juggling growth goals and tight rules, finding the balance between performance and compliance isn’t optional, it’s the job. As @thedrum explains, growth is still on the table, you just have to earn it responsibly. Find out here: thedrum.com/open-mic/findi…
L’Occitane’s marketing shines by putting natural and sustainable beauty first. Their personalised email campaigns feel like thoughtful notes, leading to more opens, clicks, and sales. This mix of care and smart tech keeps their brand fresh and loved. #Marketing
AI is changing how we make decisions in sales and marketing every day. It’s about being present, quick, and smart - giving your team the freedom to focus on what really matters: building relationships and growing your business hbr.org/2025/06/compan…
#RetailMedia isn’t just in stores anymore. It’s in travel apps, food delivery, gaming, loyalty programmes - anywhere with rich customer data. Brands are reaching people in real moments: booking flights, ordering food, playing games. @thedrum thedrum.com/news/2025/05/2…
It’s tough when you feel like your marketing strategy isn’t getting the respect it deserves, especially when 73% of marketers agree their colleagues undervalue it. Here’s how to overcome this challenge: marketingweek.com/helen-edwards-…
Imagine a shopping experience where the store greets you like an old friend who knows exactly what you need. With @OpenAI and @Shopify teaming up, that future could be here sooner than we think.
What happens to #marketers when machines get creative? Jessica Apotheker has ideas. Her TED Talk poses the question every marketer is quietly asking: what happens to creativity, intuition, and human connection in an AI-driven world? youtube.com/watch?v=3MwMII…
youtube.com
YouTube
What Will Happen to Marketing in the Age of AI? | Jessica Apotheker |...
The days of treating marketing as a ‘nice to have’ are over, especially when growth hinges on visibility and trust. Tools like AI make execution easier, but success still comes from a real connection. Learn more here: cambridgenetwork.co.uk/news/why-smes-…
Of course, #AI can analyse data, generate content, and personalise experiences, but it’s the humans behind the scenes who interpret the subtleties, make strategic decisions, and connect with customers on a deeper level.
Data activation and personalisation are the heartbeat of #ModernMarketing. Technology has made it possible for us to tap into real-time data and create experiences that speak directly to customers. @McKinsey shares more here:
I watched Raja Rajamannar’s @TEDTalk on “The Art of Marketing for Good” and it hit home. It reminded me that real marketing starts with empathy. I walked away thinking: if your brand can help even one person feel seen, you’re doing it right. youtube.com/watch?v=yHGRBT…
youtube.com
YouTube
The Art of Marketing — for Good | Raja Rajamannar | TED
Are your customers feeling heard? Brands today are learning that connecting on a personal level is the key to winning hearts. The shift from #B2C to B2Me is about understanding and relating to the individual. Learn more here: evrimagaci.org/tpg/brands-shi…
With rising costs, stock-outs, and shrinking budgets, it’s essential to adapt quickly. #Brands must focus on transparent messaging, highlight value over price, and stay agile with dynamic content and media targeting.
In the world of marketing, efficiency isn’t enough anymore. At @Google’s Think Measurement 2025 summit, experts made it clear: measurement is more than tracking performance. It’s about digging into data to uncover insights that spark growth. thedrum.com/news/2025/05/0…
60% of #marketers admit they’re struggling with this skill, are you? I’ve seen how hard it is to link brand efforts directly to business impact, especially when budgets are tight. This gap isn’t just about data or dashboards, it’s about mindset. marketingweek.com/marketing-effe…
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