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LinWriter's profile picture. Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

Lin Grensing-Pophal

@LinWriter

Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

19KPosts 13KFollowers 9KFollowing
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
11 h

Search traffic is down 25% for publishers. Social referrals are plummeting. So what's working? Newsletters, niche expertise, and building your own audience. The platforms are unreliable landlords. Time to own your real estate. bit.ly/3WVrw4K

LinWriter's tweet image. Search traffic is down 25% for publishers. Social referrals are plummeting. So what's working? Newsletters, niche expertise, and building your own audience. The platforms are unreliable landlords. Time to own your real estate. bit.ly/3WVrw4K
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
16 h

Editor pet peeve I'm hearing more of: writers who use AI summaries instead of reading the actual source material. Result? Missed context, wrong emphasis, embarrassing gaps. There's no shortcut to credibility. #WritingTips #Journalism #EditorialStandards #FreelanceWriting

LinWriter's tweet image. Editor pet peeve I'm hearing more of: writers who use AI summaries instead of reading the actual source material. Result? Missed context, wrong emphasis, embarrassing gaps. There's no shortcut to credibility. #WritingTips #Journalism #EditorialStandards #FreelanceWriting
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 17

78% of content teams are now using AI for ideation and research. But human editors still catch context AI misses. Your expertise is more valuable than ever. Just differently. #ContentMarketing #AIWriting #EditorialStrategy #WritingCommunity bit.ly/3WVrsSy

LinWriter's tweet image. 78% of content teams are now using AI for ideation and research. But human editors still catch context AI misses. Your expertise is more valuable than ever. Just differently. #ContentMarketing #AIWriting #EditorialStrategy #WritingCommunity bit.ly/3WVrsSy
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 17

AI can draft in 30 seconds. But it can't call your sources at City Hall. It can't ask the follow-up question that breaks the story open. The future belongs to reporters who master relationships, not just tools. #JournalismIsntDead #Journalism #WritingTips #Reporter

LinWriter's tweet image. AI can draft in 30 seconds. But it can't call your sources at City Hall. It can't ask the follow-up question that breaks the story open. The future belongs to reporters who master relationships, not just tools. #JournalismIsntDead #Journalism #WritingTips #Reporter
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 16

Writers: What's your biggest AI dilemma right now?

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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 14

Every executive has a memoir inside them. The hard part isn't the stories—it's finding the throughline that connects 40 years into a coherent narrative. That's where deep listening pays off. #ExecutiveMemoir #Storytelling #BusinessWriting

LinWriter's tweet image. Every executive has a memoir inside them. The hard part isn't the stories—it's finding the throughline that connects 40 years into a coherent narrative. That's where deep listening pays off. #ExecutiveMemoir #Storytelling #BusinessWriting
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 14

Tested 12 different posting strategies over 60 days. Result? Pre-engagement routines (commenting before posting) drove 48x higher reach than post-and-pray. Small effort, massive impact. #SocialMediaStrategy #LinkedInTips #ContentMarketing

LinWriter's tweet image. Tested 12 different posting strategies over 60 days. Result? Pre-engagement routines (commenting before posting) drove 48x higher reach than post-and-pray. Small effort, massive impact. #SocialMediaStrategy #LinkedInTips #ContentMarketing
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 13

Covering workplace innovation for 15+ years taught me: The best stories aren't about technology—they're about people adapting to it. That's why people analytics is fascinating right now. We're measuring what matters. #BusinessJournalism #PeopleAnalytics #HRTech

LinWriter's tweet image. Covering workplace innovation for 15+ years taught me: The best stories aren't about technology—they're about people adapting to it. That's why people analytics is fascinating right now. We're measuring what matters. #BusinessJournalism #PeopleAnalytics #HRTech
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 13

The shift from 'SEO-first' to 'AI discovery-first' content strategy isn't just coming—it's here. Are you optimizing for how AI surfaces information, or still playing by 2020 rules? The brands winning in 2025 are doing both. #ContentStrategy #AIMarketing bit.ly/3JPE4Ym

LinWriter's tweet image. The shift from 'SEO-first' to 'AI discovery-first' content strategy isn't just coming—it's here. Are you optimizing for how AI surfaces information, or still playing by 2020 rules? The brands winning in 2025 are doing both. #ContentStrategy #AIMarketing bit.ly/3JPE4Ym
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 12

Imposter syndrome at 40: 'Am I charging enough?' Now: 'Here's my rate.' Confidence comes from delivering results over decades. You're not selling time—you're selling 15+ years of expertise compressed into their project. #FreelanceConfidence #B2BConsulting #KnowYourWorth

LinWriter's tweet image. Imposter syndrome at 40: 'Am I charging enough?' Now: 'Here's my rate.' Confidence comes from delivering results over decades. You're not selling time—you're selling 15+ years of expertise compressed into their project. #FreelanceConfidence #B2BConsulting #KnowYourWorth
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 12

Your freelance superpower isn't writing—it's becoming the expert your clients call when they need strategic thinking. I write about HR analytics because I understand it deeply. The writing is easy when you know your stuff. #B2BWriting #ThoughtLeadership #FreelanceStrategy

LinWriter's tweet image. Your freelance superpower isn't writing—it's becoming the expert your clients call when they need strategic thinking. I write about HR analytics because I understand it deeply. The writing is easy when you know your stuff. #B2BWriting #ThoughtLeadership #FreelanceStrategy
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 11

Freelancing isn't about hustling 24/7. It's about building systems that work while you sleep: evergreen content, passive referrals, retainer agreements, strategic positioning. Work smarter at 66 than I did at 40. #FreelanceWriting #SemiRetired #SmartBusiness

LinWriter's tweet image. Freelancing isn't about hustling 24/7. It's about building systems that work while you sleep: evergreen content, passive referrals, retainer agreements, strategic positioning. Work smarter at 66 than I did at 40. #FreelanceWriting #SemiRetired #SmartBusiness
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 11

The freelancers earning $100K+? They stopped being 'writers' and became 'the person who understands [specific industry] AND can write.' Pick your niche. Own it. Become irreplaceable. #FreelanceWriter #B2BMarketing #NicheDown

LinWriter's tweet image. The freelancers earning $100K+? They stopped being 'writers' and became 'the person who understands [specific industry] AND can write.' Pick your niche. Own it. Become irreplaceable. #FreelanceWriter #B2BMarketing #NicheDown
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 10

15+ years freelancing taught me: Your best B2B clients rarely come from cold pitching. They come from being consistently visible where your ideal clients hang out. Write for their industry pubs. Comment on their posts. Show up. #FreelanceWriting #B2BWriting #ClientAcquisition

LinWriter's tweet image. 15+ years freelancing taught me: Your best B2B clients rarely come from cold pitching. They come from being consistently visible where your ideal clients hang out. Write for their industry pubs. Comment on their posts. Show up. #FreelanceWriting #B2BWriting #ClientAcquisition
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 10

Stop creating content for algorithms. Start creating content that AI wants to cite as authoritative. There's a difference—and it matters more every day. #ContentMarketing #AIOptimization #ThoughtLeadership bit.ly/3JPE4Ym

LinWriter's tweet image. Stop creating content for algorithms. Start creating content that AI wants to cite as authoritative. There's a difference—and it matters more every day. #ContentMarketing #AIOptimization #ThoughtLeadership bit.ly/3JPE4Ym
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 9

It took some time, but I finally got my @contently portfolio to go live again. Woop, woop! #Freelancing #B2Bwriter #WritingLife

LinWriter's tweet image. It took some time, but I finally got my @contently portfolio to go live again. Woop, woop! #Freelancing #B2Bwriter #WritingLife
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Nov 3

My article "From Hurricane Recovery to Franchise Empire" just hit 1,000 views. Here's the #1 lesson that resonated with readers: Adversity doesn't destroy entrepreneurs—it reveals them. Full story: bit.ly/3X99AU9 #Entrepreneurship #BusinessGrowth

LinWriter's tweet image. My article "From Hurricane Recovery to Franchise Empire" just hit 1,000 views. Here's the #1 lesson that resonated with readers: Adversity doesn't destroy entrepreneurs—it reveals them. Full story: bit.ly/3X99AU9 #Entrepreneurship #BusinessGrowth
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Oct 31

Today's tech allows brands to get hypersonal with consumers. But should they? Finding the right balance. via @destinationCRM #CRM #MarketingTech #DataPrivacy bit.ly/4nNqUK8

LinWriter's tweet image. Today's tech allows brands to get hypersonal with consumers. But should they? Finding the right balance. via @destinationCRM #CRM #MarketingTech #DataPrivacy bit.ly/4nNqUK8
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Oct 30

Librarians and other information specialists have been significantly impacted by the rapid and disruptive rise of generative AI (gen AI). In truth, though, we ALL need to be reskilling! Here's what some experts told me when researching an article for @InfoToday #GenAI #ChatGPT…

LinWriter's tweet image. Librarians and other information specialists have been significantly impacted by the rapid and disruptive rise of generative AI (gen AI). In truth, though, we ALL need to be reskilling! Here's what some experts told me when researching an article for @InfoToday #GenAI #ChatGPT…
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LinWriter's profile picture.
Lin Grensing-Pophal
@LinWriter
Oct 29

We can all learn a lot from older entrepreneurs. I know I do! I appreciate hearing their insights for articles I've been doing on issues that impact work and purpose for the 50+ crowd. Like this one for @NextAvenue and @EIXSocial #OlderEntrepreneurs #Over50 #Entrepreneurship…

LinWriter's tweet image. We can all learn a lot from older entrepreneurs. I know I do! I appreciate hearing their insights for articles I've been doing on issues that impact work and purpose for the 50+ crowd. Like this one for @NextAvenue and @EIXSocial #OlderEntrepreneurs #Over50 #Entrepreneurship…
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