Lin Grensing-Pophal
@LinWriter
Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger
คุณอาจชื่นชอบ
Finding your first editor relationship is hard. Keeping it is harder. The secret: make their job easier. Meet deadlines. Follow style guides. Don't argue over minor edits. Be the writer they don't have to worry about. #FreelanceTips #WritingCareer #ProfessionalWriting
I've used GenAI to speed up research, organize interviews, and draft social posts. But the final article? That's all human judgment—knowing what matters, what's credible, what resonates. AI is a tool, not a replacement. Use it like one.#AIwriting #GenAI #WritingProcess
Best advice I ever got from an editor: "Don't make me work to understand your pitch." Be clear. Be specific. Show you know the publication. Include your angle, your sources, and why NOW. Editors don't have time for mystery. #PitchingTips #EditorAdvice #WritingCareer
The freelance writing industry is splitting: commodity content vs. expert insight. GenAI is flooding the market with the first. Demand for the second has never been higher. Choose your lane wisely. #FreelanceWriting #WritingIndustry #ContentStrategy #AIimpact
Looking for writing opportunities? Start reading the publications you want to write for. Study their gaps, understand their audience, then pitch something they're missing. #WritingOpportunities #FreelanceTips #PitchingSuccess #JournalismJobs
When I deliver clean copy on deadline, respond quickly to edits, and flag potential issues early, I'm not just doing the job—I'm becoming indispensable. Trust is built one assignment at a time. #FreelanceLife #EditorialRelationships #WritingCareer #Journalism
GenAI can draft in seconds, but it can't interview a CEO, challenge assumptions in a board meeting, or understand the nuance of workplace culture. That's where we add value. Our job isn't to compete with AI—it's to do what AI can't. #AIwriting #GenAI #ContentCreation
The best freelance writers don't just respond to editor queries—they anticipate needs. Study publication patterns, track industry trends, and pitch stories editors didn't know they needed to move from contributor to go-to expert. #FreelanceWriting #WritingTips #PitchingTips
Reuters' 2025 trends report yields some interesting insights relevant to both publishers and content producers. Have you read it yet? #MediaTrends #JournalismResearch #ContentStrategy bit.ly/3K6QOtN
The $500 blog post is becoming rare. But $2,000+ thought leadership pieces for B2B brands are still very much in demand. The key: deep industry knowledge, the ability to interview C-suite executives, and great storytelling. #FreelanceRates #B2BWriting #ThoughtLeadership
The creator economy isn't just for influencers anymore. Journalists are building personal brands, launching Substacks, and partnering with niche experts. That's creating new opportunities. #CreatorEconomy #MediaTrends #SubstackWriter #JournalismFuture
I've seen several pitches this week that clearly used ChatGPT's exact phrasing. If you're using AI for pitch help, rewrite in YOUR voice. Your voice is your brand. #PitchingTips #FreelanceWriting #WritingAdvice #EditorsLife
The journalism job market is brutal right now—Forbes, WSJ, PBS cutting roles. But strong B2B writers with niche expertise are still getting hired. Trade pubs still need industry insiders who can translate complexity. #WritingCommunity #JournalismMatters #ContentCreator
Editors want writers who can spot trends, bring original sources, and add genuine insight. Generic AI-assisted pitches get deleted. Unique angles from real expertise get opened. What's YOUR unfair advantage? #FreelanceWriting #PitchingTips #WritingCareer #Journalism
Search traffic is down 25% for publishers. Social referrals are plummeting. So what's working? Newsletters, niche expertise, and building your own audience. The platforms are unreliable landlords. Time to own your real estate. bit.ly/3WVrw4K
Editor pet peeve I'm hearing more of: writers who use AI summaries instead of reading the actual source material. Result? Missed context, wrong emphasis, embarrassing gaps. There's no shortcut to credibility. #WritingTips #Journalism #EditorialStandards #FreelanceWriting
78% of content teams are now using AI for ideation and research. But human editors still catch context AI misses. Your expertise is more valuable than ever. Just differently. #ContentMarketing #AIWriting #EditorialStrategy #WritingCommunity bit.ly/3WVrsSy
AI can draft in 30 seconds. But it can't call your sources at City Hall. It can't ask the follow-up question that breaks the story open. The future belongs to reporters who master relationships, not just tools. #JournalismIsntDead #Journalism #WritingTips #Reporter
Every executive has a memoir inside them. The hard part isn't the stories—it's finding the throughline that connects 40 years into a coherent narrative. That's where deep listening pays off. #ExecutiveMemoir #Storytelling #BusinessWriting
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คุณอาจชื่นชอบ
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Writerbay Official
@TwittWriterbay -
Linda Pophal, SHRM-SCP, SPHR
@StratCommun -
Freelancer News
@Freelancer_News -
DMBeat
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