LinWriter's profile picture. Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

Lin Grensing-Pophal

@LinWriter

Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

The writing industry hasn't collapsed—it's evolved. Yes, GenAI changed things. But businesses still need someone who can interview stakeholders, synthesize complex information, and write with authority. That's not going away. #WritingIndustry #GenAI #ContentCreation

LinWriter's tweet image. The writing industry hasn't collapsed—it's evolved. Yes, GenAI changed things. But businesses still need someone who can interview stakeholders, synthesize complex information, and write with authority. That's not going away. #WritingIndustry #GenAI #ContentCreation

Writing opportunities aren't always posted. Some of my best clients came from: commenting on LinkedIn, speaking at industry events, being quoted in others' articles, and publishing my own insights. Visibility = Opportunity. #ContentMarketing #WritingOpportunities #Networking

LinWriter's tweet image. Writing opportunities aren't always posted. Some of my best clients came from: commenting on LinkedIn, speaking at industry events, being quoted in others' articles, and publishing my own insights. Visibility = Opportunity. #ContentMarketing #WritingOpportunities #Networking

Finding your first editor relationship is hard. Keeping it is harder. The secret: make their job easier. Meet deadlines. Follow style guides. Don't argue over minor edits. Be the writer they don't have to worry about. #FreelanceTips #WritingCareer #ProfessionalWriting

LinWriter's tweet image. Finding your first editor relationship is hard. Keeping it is harder. The secret: make their job easier. Meet deadlines. Follow style guides. Don't argue over minor edits. Be the writer they don't have to worry about. #FreelanceTips #WritingCareer #ProfessionalWriting

I've used GenAI to speed up research, organize interviews, and draft social posts. But the final article? That's all human judgment—knowing what matters, what's credible, what resonates. AI is a tool, not a replacement. Use it like one.#AIwriting #GenAI #WritingProcess

LinWriter's tweet image. I've used GenAI to speed up research, organize interviews, and draft social posts. But the final article? That's all human judgment—knowing what matters, what's credible, what resonates. AI is a tool, not a replacement. Use it like one.#AIwriting #GenAI #WritingProcess

Best advice I ever got from an editor: "Don't make me work to understand your pitch." Be clear. Be specific. Show you know the publication. Include your angle, your sources, and why NOW. Editors don't have time for mystery. #PitchingTips #EditorAdvice #WritingCareer

LinWriter's tweet image. Best advice I ever got from an editor: "Don't make me work to understand your pitch." Be clear. Be specific. Show you know the publication. Include your angle, your sources, and why NOW. Editors don't have time for mystery. #PitchingTips #EditorAdvice #WritingCareer

The freelance writing industry is splitting: commodity content vs. expert insight. GenAI is flooding the market with the first. Demand for the second has never been higher. Choose your lane wisely. #FreelanceWriting #WritingIndustry #ContentStrategy #AIimpact

LinWriter's tweet image. The freelance writing industry is splitting: commodity content vs. expert insight. GenAI is flooding the market with the first. Demand for the second has never been higher. Choose your lane wisely. #FreelanceWriting #WritingIndustry #ContentStrategy #AIimpact

Looking for writing opportunities? Start reading the publications you want to write for. Study their gaps, understand their audience, then pitch something they're missing. #WritingOpportunities #FreelanceTips #PitchingSuccess #JournalismJobs

LinWriter's tweet image. Looking for writing opportunities? Start reading the publications you want to write for. Study their gaps, understand their audience, then pitch something they're missing. #WritingOpportunities #FreelanceTips #PitchingSuccess #JournalismJobs

When I deliver clean copy on deadline, respond quickly to edits, and flag potential issues early, I'm not just doing the job—I'm becoming indispensable. Trust is built one assignment at a time. #FreelanceLife #EditorialRelationships #WritingCareer #Journalism

LinWriter's tweet image. When I deliver clean copy on deadline, respond quickly to edits, and flag potential issues early, I'm not just doing the job—I'm becoming indispensable. Trust is built one assignment at a time. #FreelanceLife #EditorialRelationships #WritingCareer #Journalism

GenAI can draft in seconds, but it can't interview a CEO, challenge assumptions in a board meeting, or understand the nuance of workplace culture. That's where we add value. Our job isn't to compete with AI—it's to do what AI can't. #AIwriting #GenAI #ContentCreation

LinWriter's tweet image. GenAI can draft in seconds, but it can't interview a CEO, challenge assumptions in a board meeting, or understand the nuance of workplace culture. That's where we add value. Our job isn't to compete with AI—it's to do what AI can't. #AIwriting #GenAI #ContentCreation

The best freelance writers don't just respond to editor queries—they anticipate needs. Study publication patterns, track industry trends, and pitch stories editors didn't know they needed to move from contributor to go-to expert. #FreelanceWriting #WritingTips #PitchingTips

LinWriter's tweet image. The best freelance writers don't just respond to editor queries—they anticipate needs. Study publication patterns, track industry trends, and pitch stories editors didn't know they needed to move from contributor to go-to expert.  #FreelanceWriting #WritingTips #PitchingTips

Reuters' 2025 trends report yields some interesting insights relevant to both publishers and content producers. Have you read it yet? #MediaTrends #JournalismResearch #ContentStrategy bit.ly/3K6QOtN

LinWriter's tweet image. Reuters' 2025 trends report yields some interesting insights relevant to both publishers and content producers. Have you read it yet? #MediaTrends #JournalismResearch #ContentStrategy bit.ly/3K6QOtN

The $500 blog post is becoming rare. But $2,000+ thought leadership pieces for B2B brands are still very much in demand. The key: deep industry knowledge, the ability to interview C-suite executives, and great storytelling. #FreelanceRates #B2BWriting #ThoughtLeadership

LinWriter's tweet image. The $500 blog post is becoming rare. But $2,000+ thought leadership pieces for B2B brands are still very much in demand. The key: deep industry knowledge, the ability to interview C-suite executives, and great storytelling. #FreelanceRates #B2BWriting #ThoughtLeadership

The creator economy isn't just for influencers anymore. Journalists are building personal brands, launching Substacks, and partnering with niche experts. That's creating new opportunities. #CreatorEconomy #MediaTrends #SubstackWriter #JournalismFuture

LinWriter's tweet image. The creator economy isn't just for influencers anymore. Journalists are building personal brands, launching Substacks, and partnering with niche experts. That's creating new opportunities. #CreatorEconomy #MediaTrends #SubstackWriter #JournalismFuture

I've seen several pitches this week that clearly used ChatGPT's exact phrasing. If you're using AI for pitch help, rewrite in YOUR voice. Your voice is your brand. #PitchingTips #FreelanceWriting #WritingAdvice #EditorsLife

LinWriter's tweet image. I've seen several pitches this week that clearly used ChatGPT's exact phrasing. If you're using AI for pitch help, rewrite in YOUR voice. Your voice is your brand. #PitchingTips #FreelanceWriting #WritingAdvice #EditorsLife

The journalism job market is brutal right now—Forbes, WSJ, PBS cutting roles. But strong B2B writers with niche expertise are still getting hired. Trade pubs still need industry insiders who can translate complexity. #WritingCommunity #JournalismMatters #ContentCreator

LinWriter's tweet image. The journalism job market is brutal right now—Forbes, WSJ, PBS cutting roles. But strong B2B writers with niche expertise are still getting hired. Trade pubs still need industry insiders who can translate complexity.  #WritingCommunity #JournalismMatters #ContentCreator

Editors want writers who can spot trends, bring original sources, and add genuine insight. Generic AI-assisted pitches get deleted. Unique angles from real expertise get opened. What's YOUR unfair advantage? #FreelanceWriting #PitchingTips #WritingCareer #Journalism

LinWriter's tweet image. Editors want writers who can spot trends, bring original sources, and add genuine insight. Generic AI-assisted pitches get deleted. Unique angles from real expertise get opened. What's YOUR unfair advantage? #FreelanceWriting #PitchingTips #WritingCareer #Journalism

Search traffic is down 25% for publishers. Social referrals are plummeting. So what's working? Newsletters, niche expertise, and building your own audience. The platforms are unreliable landlords. Time to own your real estate. bit.ly/3WVrw4K

LinWriter's tweet image. Search traffic is down 25% for publishers. Social referrals are plummeting. So what's working? Newsletters, niche expertise, and building your own audience. The platforms are unreliable landlords. Time to own your real estate. bit.ly/3WVrw4K

Editor pet peeve I'm hearing more of: writers who use AI summaries instead of reading the actual source material. Result? Missed context, wrong emphasis, embarrassing gaps. There's no shortcut to credibility. #WritingTips #Journalism #EditorialStandards #FreelanceWriting

LinWriter's tweet image. Editor pet peeve I'm hearing more of: writers who use AI summaries instead of reading the actual source material. Result? Missed context, wrong emphasis, embarrassing gaps. There's no shortcut to credibility. #WritingTips #Journalism #EditorialStandards #FreelanceWriting

78% of content teams are now using AI for ideation and research. But human editors still catch context AI misses. Your expertise is more valuable than ever. Just differently. #ContentMarketing #AIWriting #EditorialStrategy #WritingCommunity bit.ly/3WVrsSy

LinWriter's tweet image. 78% of content teams are now using AI for ideation and research. But human editors still catch context AI misses. Your expertise is more valuable than ever. Just differently. #ContentMarketing #AIWriting #EditorialStrategy #WritingCommunity bit.ly/3WVrsSy

AI can draft in 30 seconds. But it can't call your sources at City Hall. It can't ask the follow-up question that breaks the story open. The future belongs to reporters who master relationships, not just tools. #JournalismIsntDead #Journalism #WritingTips #Reporter

LinWriter's tweet image. AI can draft in 30 seconds. But it can't call your sources at City Hall. It can't ask the follow-up question that breaks the story open. The future belongs to reporters who master relationships, not just tools. #JournalismIsntDead #Journalism #WritingTips #Reporter

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