Mark Kaigwa
@MKaigwa
Founder @Nendo254. Lifelong companion to @WKaigwa. Dad to 3 girls. @acmilan fan. 2013 @ForbesAfrica #Top30under30 2019 @BD_Africa #Top40under40. ✈️ 40 Countries
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Since 2024's #RejectFinanceBill protests, @nendo254 has tracked different online reputation crisis situations and seen a trend... Kenyans are less forgiving for institutions but still expect more from brands, businesses, and nonprofits. When accusations, complaints, or issues…
AI can remix the best of Kenyan ads. But culture isn’t coded, it’s lived. From matatu taglines to mutura at 8pm, creativity here is about soul, not just data. 👉 Would you hand your next campaign to a chatbot?
Learn more (today) at 1:00 PM on the crisis of a business can be: Internal, e.g. sensitive leaked documents going public Externa,l e.g. negative press/media coverage from mainstream media. Both need different ideas and solutions, which the team @nendo254 and I will cover later…
When a business crisis hits, cracks turn into headlines. ⚡ Outages ⚡ Leaks ⚡ Miscommunication This is the Crisis of a Business. Learn how to prepare & respond at Nendo’s Crisis Comms Webinar. 🗓 24 Sept | 1–2 PM EAT 🔗 lu.ma/78mx89j5
3 days left. Learn how leaders detect risks early, respond with confidence & recover faster after crises. Join Nendo’s Crisis Webinar with @MarkKaigwa. 📅 Sept 17 | 🕐 1 PM EAT 👉 lu.ma/78mx89j5
Even in 2025, there are so many 'basic' lessons about how large brands are making mistakes on: 1. What they track 2. How they measure 3. What they invest in African customers are putting out millions of public data points when speaking to each other, and all it takes is real…
Your brand is being talked about just not by name. If you’re only tracking @mentions, you’re missing the real story. At Nendo, we use smart Boolean searches to catch the full convo. What you don’t hear can hurt. #SocialListening #NendoInsights #DigitalStrategy
Today we're announcing Integrations, a new way to connect your apps and tools to Claude. We're also expanding Claude's Research capabilities with an advanced mode that searches the web, your Google Workspace, and now your Integrations too.
If you're hungry for insights on 1. Social media (TikTok vs. Meta) and why this is a pivotal year for both with history in the making. 2. AI (Why ChatGPT as a top 5 website in Kenya and other African countries) 3. Marketing, Comms, and Busienss Mistakes (what does & doesn't…
[New Podcast] A Long, Insightful, & Mind-Bending Conversation with Nendo's Mark Kaigwa On Kenya’s Digital Trends 🎙️ I Just dropped my longest podcast episode ever — and quite possibly the most eye-opening one yet! I had the pleasure of sitting down with Mark Kaigwa, Founder &…
![moseskemibaro's tweet image. [New Podcast] A Long, Insightful, & Mind-Bending Conversation with Nendo's Mark Kaigwa On Kenya’s Digital Trends
🎙️ I Just dropped my longest podcast episode ever — and quite possibly the most eye-opening one yet!
I had the pleasure of sitting down with Mark Kaigwa, Founder &…](https://pbs.twimg.com/media/GnyRuIcbYAImBCR.jpg)
What is @Nendo254? We find out this from Founder and Managing Director @MKaigwa Catch the full episode 14 of the AfriCAN Do! Podcast on YouTube and Spotify
Welcome to Episode 14 of The AfriCAN Do! Podcast. Our name, AfriCAN Do! is both a statement of ability and intent as well as a call to action. This week, we're diving into the dynamic world of African digital transformation with the insightful @MKaigwa, the driving force behind…
Excited that I’ll be joining an amazing group of artists and storytellers as a 2025 #Sundance Film Festival Jury member! Look out for the line-up! @sundancefest
💻 Where: Zoom 👉 Register now if you haven’t yet: us06web.zoom.us/webinar/regist… Don’t let these mistakes cost you your customers!
🔔 Reminder: Tomorrow’s the Day! Ready to transform your digital CX? Join us tomorrow, December 11th, 2024 at 1 PM (EAT) for our FREE webinar: 7 Common Digital CX Mistakes & How to Fix Them. Don’t miss out on actionable insights, case studies & strategies to boost your CX.
Over the years, with @Nendo254's core values, we've emphasised and invested in learning. I'm a product of this myself. It's said a core value isn't true until you can hire, fire, and promote around it. This is much easier said than done, though. On Skillshare, I noticed an…
How much of your data loads ad-tech, and how much loads up your content? Nendo's State of Mobile Data Report in 2018 uncovered, up to 70% among some news websites. That's over 700kb of every 1 MB loaded being ad tech and tools, not the content itself. In a world where…
Would you choose Ads & Tracking or to pay for Content? Transfermarkt, a football data website, puts the 'decision' in your hands (assuming my IP address isn't in the EU, where I assume this won't fly). A take-it-or-leave-it approach.
"Professionals value consistency over authenticity." - @ThisIsSethsBlog When the view of being authentic comes in the way of publishing and creating, that's where Steven Pressfield's 'Resistance' (the force that stops us from creating and sabotages our inner creator and…
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