Marketplace Change Tracker (MTrack)

Target partners with OpenAI to bring AI shopping to ChatGPT — Target is launching a new ChatGPT app that offers personalized recommendations, multi-item carts, and checkout via Drive Up, Order Pickup, or shipping. The retailer is also expanding its use of OpenAI tools, including…

Amazon updates Customer Service Insights in Feedback Manager — Sellers now get a clearer view of service performance with the Preventable Contact Rate renamed to Buyer Contact Rate and shown as a percentage, while Average Contact Response Time reflects only messages they’ve…

Google launches new holiday AI shopping tools — US Gemini users can now get shoppable recommendations and conversational search results through an updated AI Mode, while the new 'Let Google Call' feature checks store inventory and prices on shoppers’ behalf. Google is also…

Amazon introduces price-based FBA Returnless Resolutions in the US — Sellers can now set a $1–$75 threshold for issuing returnless refunds, helping reduce return and processing costs. Certain categories like hazmat, recalled items, gift cards, and heavy or high-value products…

Amazon updates air-shipping rules for lithium-ion batteries — Starting January 1, 2026, sellers must provide updated battery compliance details to meet new ICAO safety standards. Products with lithium-ion batteries over 2.7 Wh must ship at 30% charge or less, and items without…

Amazon expands return network with Goodwill partnership — Amazon is rolling out self-serve return kiosks at 21 Evergreen Goodwill stores across the Seattle area, giving customers a convenient, no-cost way to drop off packages. The move builds on Amazon’s strategy of partnering…

Walmart updates prohibited product policies — Walmart added a new policy for Ride-Ons and Micromobility Devices and updated the Stamps and Tickets policy to provide clearer guidance for sellers, helping ensure compliance across its online marketplace. Learn more:…

🚨 PODEAN EXCLUSIVE 🚨 Amazon has fully rolled out the new Returns Insights dashboard across all Seller Central accounts — The new dashboard gives sellers a much clearer, more actionable view of their returns and inventory recovery. It surfaces 90-day return KPIs, shows how…

Target partners with OpenAI to bring AI shopping to ChatGPT — Target is launching a new ChatGPT app that offers personalized recommendations, multi-item carts, and checkout via Drive Up, Order Pickup, or shipping. The retailer is also expanding its use of OpenAI tools, including…

Amazon expands in-store return kiosks at Winn-Dixie — Amazon is adding box- and label-free return kiosks to 68 more Winn-Dixie stores across 23 Florida counties after a successful Jacksonville pilot. The move comes as Amazon also begins offering Winn-Dixie’s full grocery…

Amazon now selling Ford vehicles — Customers can now buy pre-owned Ford certified pre-owned vehicles online from participating dealers in Los Angeles, Seattle, and Dallas, through Amazon Autos, with options to finance, purchase, and schedule pickup. Amazon plans to expand to…

🚨 PODEAN EXCLUSIVE 🚨 Amazon product detail pages can display a “There is a newer version of this item” section beneath the bullet points. Sellers can request to link newer versions of their products, helping shoppers easily find the latest model. You can do it here:…

Amazon updates the FBA Enrollment Opportunities tool — Sellers can now access a new 'Why this ASIN?' panel that explains why specific products are recommended for FBA. The update includes insights such as FBA’s delivery-speed advantage and performance data from similar Prime…

Target debuts an AI-powered holiday gift finder — Shoppers can now enter details like age and interests to receive personalized gift recommendations, alongside new app features including a handwritten List Scanner and an in-store ‘Find Bullseye’ digital game as part of the…

Amazon Lending partners with Uncapped — Eligible US sellers can now access a revolving line of credit with transparent pricing, a single interest rate, no hidden fees, and the ability to withdraw funds within their limit and restore available credit as they repay. Learn more:…

Amazon rolls out Sponsored Products video — Advertisers can now showcase multiple product features through interactive videos in existing campaigns, with shoppers navigating key features via thumbnails. Early tests show a 9% CTR boost. Read more: advertising.amazon.com/resources/what……

Amazon previews Black Friday 2025 deals — Amazon’s Black Friday Week kicks off on November 20, ahead of the main event on November 28. Shoppers can enjoy discounts on tech, beauty, clothing, toys, and more, with deals running through Cyber Monday on December 1. Learn more:…

Amazon introduces Manage Your Brands (MYB) tool for vendors — Amazon has released the Manage Your Brands tool in Vendor Central, giving vendors a streamlined way to oversee their brand portfolios. Vendors can view and manage existing brands, add new brands via the Brand Selection…

Amazon updates jewelry listing rules — Amazon now requires new jewelry listings to be classified as “fine” or “fashion” using a new attribute, or they’ll be suppressed. Updated pearl, material, and metal details are also mandatory to improve search visibility and reduce returns.…