Programmatic Direct
@ProgrammaDirect
Formerly known as Programmatic Premium
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Given @jpramey's new avatar, he should probably update his bio. Pivoted from throwing stones at thrones to sitting in one.
#IABALM drinking game - every time you hear that someone is already doing programmatic direct take a shot.
.@RubiconProject tired of @jpramey throwing stones at thrones. Decides to buy all stones
exactly! >> "Automation is much bigger than algorithms." @ericfranchi @RubiconProject adexchanger.com/platforms/as-i…
The evolution of audience buying by @chrisjkarl (fwiw we prefer "programmatic direct") digiday.com/sponsored/work…
Google introduces Programmatic Direct: allows AdSense pubs to buy media planners drinks and gifts algorithmically. #AdTechAprilFools
Announcing the Programmatic Direct starting 5: @tshields, @jpramey, @btrenda, @andy_atherton, @jpych (6th man: @chrisohara, HM: @ericpicard)
On the Deal ID standard: "[it's] supported more by the SSP, & not within the direct stack of software." -@ericpicard adexchanger.com/data-driven-th…
"We have to DO more than talk about [addressing transparency & privacy issues]" -- but 1st, let's discuss some more adexchanger.com/the-sell-sider…
Browsing sessions may or may not be premium. Being sold indirectly does not preclude inventory from being premium. Inventory is inventory.
Since @markmannino can no longer tweet.. who will step up and carry the #manninodrinks torch?
How many times can AOL's Tim Armstrong say "platform" in 150 seconds? (11) beet.tv/2014/03/armstr… #programmatic #mechanization #automation
Best thing about @markmannino is I can taunt him & he'll have to delete tweets to respond. Broadcast too much & you're no longer premium.
Programmatic Premium is so 2013. Someone (@PP360NYC) missed the memo.
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