Programmatic Direct
@ProgrammaDirect
Formerly known as Programmatic Premium
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Given @jpramey's new avatar, he should probably update his bio. Pivoted from throwing stones at thrones to sitting in one.
#IABALM drinking game - every time you hear that someone is already doing programmatic direct take a shot.
.@RubiconProject tired of @jpramey throwing stones at thrones. Decides to buy all stones
exactly! >> "Automation is much bigger than algorithms." @ericfranchi @RubiconProject adexchanger.com/platforms/as-i…
The evolution of audience buying by @chrisjkarl (fwiw we prefer "programmatic direct") digiday.com/sponsored/work…
Google introduces Programmatic Direct: allows AdSense pubs to buy media planners drinks and gifts algorithmically. #AdTechAprilFools
Announcing the Programmatic Direct starting 5: @tshields, @jpramey, @btrenda, @andy_atherton, @jpych (6th man: @chrisohara, HM: @ericpicard)
On the Deal ID standard: "[it's] supported more by the SSP, & not within the direct stack of software." -@ericpicard adexchanger.com/data-driven-th…
"We have to DO more than talk about [addressing transparency & privacy issues]" -- but 1st, let's discuss some more adexchanger.com/the-sell-sider…
adexchanger.com
Transparency And Privacy: It’s Time To Clean Up Our Acts | AdExchanger
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. No news here, but we have devolved...
Browsing sessions may or may not be premium. Being sold indirectly does not preclude inventory from being premium. Inventory is inventory.
Since @markmannino can no longer tweet.. who will step up and carry the #manninodrinks torch?
How many times can AOL's Tim Armstrong say "platform" in 150 seconds? (11) beet.tv/2014/03/armstr… #programmatic #mechanization #automation
Best thing about @markmannino is I can taunt him & he'll have to delete tweets to respond. Broadcast too much & you're no longer premium.
Programmatic Premium is so 2013. Someone (@PP360NYC) missed the memo.
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