Programmatic Lass
@ProgrammaticGal
Like @Programmaticlad, but with less below the fold...
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This ones for all the ‘progmantics’ out there... “The copy’s been read, The content is blue, Alas, we won’t serve it, But try DataXu!”
Todays song on this #tbt goes out to TLC and this 90s classic with a Programmatic twist “Don't keep chasing waterfalls Please move to the headers and the sites that you're told to I know that you're gonna buy it your way or nothing at all But I think you're living in the past!”
It appears I’ve met my match! Bravo @garza, Bravo...
Soooo here's the story from IAB You wanna earn the fee You gotta listen carefully DBMs in ya face, the biggest in the space You got Bee(swax) like IP(ponweb) who likes it on a DMP doesn't come for free, it's real cra-zy As for V(iant), ah you'll see
Todays song is in honour of the reunion... “If you wanna see your lines work, You gotta increase your spends, And optimise forever, The cycle never ends. If you wanna see your lines work, You have got to give, More dollars on your max bid, That’s the way it is!”
Detonate a demographic data deep dive Demonstrate and deliver on direct data buys
Compliance casually creates catastrophes Contracting segments got their campaigns collapsing
It’s ON @ProgrammaticLad ‘Bids and BETAs bounded by branding barriers Bespoke buys are broken, it’s basically just behavioural’
@ProgrammaticGal (Now it's time for our header wrap up Let's give it everything we've got Ready? Begin) All advanced algorithms, acting all amazing Agencies' ad servers, archaic and abating
Feeling upbeat on this slightly sunny Sunday, and with buttercup season nearly upon us, I’ve taken a bit of inspiration from ‘The Foundations’
On this chilly Thursday, I’ve taken my inspiration from Vanilla Ice...
Traders be like; ‘Monday Set up our first campaign on Tuesday We were making bids on Wednesday And on Thursday and Friday and Saturday Fraud issues on Sunday’
Been spending some time up north so today’s song tweet is taking inspiration from Manchester’s finest...I call this one ‘Programmatic Supernova’
@willgoodliffe couldn’t fit this in a tweet so it’s a picture of the lyrics...
Perception vs product, Quantcast vs Bauer Who is cost effective, who has all the power? Clients are all browsin’, but half of them ain't bookin' Loads of tech providers out there but half don’t get a look in Keep spending most their lives Chasin’ down the most compelling price
After posting two attempts, I’m thinking of adding a lyric re-writing string to my ‘Programmatic Pun’ shaped bow. Let me know if you have any songs/companies you’re just dying to hear with a programmatic twist...otherwise I’ll just keep coming up with my own 🎶
‘Dataaaa xu xu xu, Not pineapple, DSP, Data xu xu xu, Sometimes confused with DMP, To the left, to the right, all directions there are fees, But data wise, lots of choice, so campaign planning is a breeze!’
I laughed a bit too much at this 😂😂😂
‘I don’t know what you heard about me, but websites can’t get a dollar outta me, Don’t even bother trying to buy on CPC, Cos I’m a motherf**cking PMP..’
Did you hear about the trader who was for some reason unable to win any impressions for her client? She just couldn’t work out the floor in her strategy...
Father Christmas got a bit of a ‘sleighting’ this year for favouring traditional media. The polls came back saying people felt he just didn’t have enough online presents...
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