Project Sunblock
@ProjectSunblock
Project Sunblock is one of the world's leading Content Verification tools dedicated to providing the best in brand safety for digital advertising
Dit vind je misschien leuk
Xaxis Belgium will now guarantee a minimum in-view rate of 70% on all audience campaigns following IAB guidelines #viewability
More evidence that people don't care much abt #brands or #advertising so we all need to work harder to be meaningful psfk.com/2015/02/nigel-…
.@andygoode doing his thing: Experts debate how to tackle bot traffic and the phantom web thedrum.com/news/2014/12/1… via @TheDrum
thedrum.com
'People turn a blind eye to it' - experts debate how to tackle bot traffic and the phantom web
'People turn a blind eye to it' - experts debate how to tackle bot traffic and the phantom web
'People turn a blind eye to it' - @SMVGroup, @VideologyGroup & more on how to tackle bot traffic and the phantom web ow.ly/G5R7T
thedrum.com
'People turn a blind eye to it' - experts debate how to tackle bot traffic and the phantom web
Bot-generated traffic and the issue of the phantom web is an ongoing hot topic and one which experts believe must be tackled swiftly to ensure client trust isn’t eroded.
£3m injected into PIPCU as part of UK piracy and fraud crackdown thedrum.com/news/2014/10/2… via @TheDrum
thedrum.com
£3m injected into PIPCU as part of UK piracy and fraud crackdown
£3m injected into PIPCU as part of UK piracy and fraud crackdown
What role does search retargeting play in marketing? @Found_Online and @Captify explain in their whitepaper thedrum.com/found
Big #brand #ads are cropping up on illegal sites, article by COO @Andygoode in @CityAM cityam.com/1413772883/big… … #RTB
Online Traffic Fraud Reaches Critical Point eu.cmo.com/articles/2014/… via @cmo_com with action points from COO @AndyGoode #digitalmarketing
How does your #digitalmarketing compare to @projectsunblock Q3 brand safety market performance? #advertising #RTB
Vivek Shah, Ziff Davis on fraud at 2014 MIXX Conference: youtu.be/csN7Il_S290 "we are not ready today to trade on a viewability basis"
youtube.com
YouTube
Vivek Shah, Ziff Davis on Fraud & Viewability at 2014 IAB MIXX...
Map Your Journey Through Mobile Advertising: performancein.com/news/2014/10/0… @ProjectSunblock
How do bots work to defraud ad budget? A quick slide to show how a basic bot generates revenue #adfraud #bots #rtb.
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’ | ExchangeWire.com exchangewire.com/blog/2014/09/1… via @exchangewire
exchangewire.com
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’ - ExchangeWire.com
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May were
…2.8 million devices engaged in fraud in the past 24 hours. How many ad campaigns is this affecting? #ATSL14
#ATSL14 panel with @AndyGoode & @scott_knoll and #PIPCU. Bots don't hang around, data moves and bots gain intelligence continuously.
It's time for our panel at #ATSL14 - Piracy, Privacy & the Power of the Bot -introduction by Andy Fyfe @CityPolicePIPCU
Only 2% of users 'would be willing to pay for an ad-free Internet' - Computer Business Review cbronline.com/news/only-2-of… @projectsunblock
Telegraph moves to quell advertiser fears regarding lack of transparency in programmatic trading thedrum.com/nyp via @TheDrum
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