Ray Erickson
@RayRayE22
Director @Samsung_Ads |Advertising Nerd & Passionate: Father | Husband | Poor Golfer | Traveler | BBQ'er
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Connected TV: targeting and tracking media consumption trends. How @Arrivalist and @Samsung_Ads work together to support campaigns like @PureMichigan w/ their new agency partner @MMGYglobal
Holy shit. Katie Porter holds the CDC Director's feet to the fire and gets him to commit to FREE TESTING for coronavirus for ALL AMERICANS. Watch every second of this.
If you’re wondering whether it’s an overreaction to cancel large gatherings and public events (and I love basketball), here’s a useful primer as to why these measures can slow the spread of the virus and save lives. We have to look out for each other. vox.com/2020/3/10/2117…
Calling on my NYC Advertising network...I'm in search for a talented Sales Executive to join my sales team to lead our Business Services category. JD below. Please send referrals my way or come at me with interest! #samsungads #stoppilotingstartprovin…lnkd.in/e7Gjc6M
These are the 3 primary drivers of M&A activity across the LUMAscapes in 2020
Super smart Marketers right here, breaking through the clutter and making noise! #startwithsamsungads #challengerbrands #moredangforyourbuck @DangFoods @Ancestry @lyft @Samsung_Ads
Live @ #BISummit: Cultivating the 'Challenger' Mindset with brands that dare to shake it up! 💯 @RayRayE22 @Samsung_Ads @ancestry @EthanEyler @lyft @robecta @airbnb @DangFoods
This was fun!
"One thing that’s stayed consistent over the years: using the voices of our customers. We're so lucky to have customers who love what we do." @ancestry's @csheu LIVE @ #BISummit Q&A Moderated by @Samsung_Ads' @RayRayE22 !
I’ve been watching College Lacrosse for 35 years...in that time I have seen a handful of players who are are just different. @LoyolaMLAX Pat Spencer is one! Thanks for show #7!
Pat Spencer just wanted to play another week of college lacrosse. The #lacrosse world just wanted another week to watch him do so. Spencer dropped nine points to lead @LoyolaMLAX past Syracuse. He's the @warriorlax / @USLacrosse Player of the Week. laxmag.us/2WNdeCF
Apple is also going to bring the app to a range of smart TVs, starting with Samsung this spring variety.com/2019/digital/n… via @variety
variety.com
This Is What Apple’s New TV Service Will Actually Look Like
The app will host both third-party subscription services as well as Apple's own TV+ service when it launches.
Pat Spencer & Kevin Lindley each scored 5️⃣ goals, and Jacob Stover made 1️⃣8️⃣ saves as No. 4 @LoyolaHounds beat No. 6 Virginia, 17-9, to open the year! 📰: loyo.la/2BngJH9 🎥 presented by @JohnnysBmore #gohounds
Apple and Samsung steal CES 2019 cnet.co/2AFwU21 #startwithsamsungads
Learn 5 things you need to know to successfully manage a team from CEO, Bryan Kennedy: gag.gl/zQL2Cj
"If you can move a channel KPI to more of a customer centric KPI, a true value exchange will come." Rob Cosentino from @conversant @EpsilonMktg
Attending #AWNewYork next week? @EpsilonMktg and Conversant are hosting multiple sessions around identity, #data, #measurement, brand building and the future of #marketing. Check out our schedule here: gag.gl/R3Gl3T
Conversant's Matt Weisbecker presented the latest advances in data-driven #marketing for linear TV at the Future of #TV & Media Summit hosted by @Brand_Innovator last week. Learn more about Conversant's approach here: gag.gl/N8syvR
Driving measurable #TV tune-in doesn't have to be complicated. Marketers can harness #DigitalMedia and #data to connect with viewers as individuals, not just demos. Learn more in @Variety: gag.gl/581p08
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