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The late (and wonderful) Sir Jim Walker once kindly gave me a goodybag filled with tasty Walker's @Shortbread treats. Contents devoured pronto! Yesterday my wife found the bag & deemed it perfect for dogs leads. Now Gus, our Lakeland Terrier, is a huge walkers/Walker's fan too.
Many thanks @drlavanyaw @NissanMotor for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation."
Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at ipra.org #prmedia #publicrelations #IPRAmoment
Fair play...
Lessons from consumer video activism in China. Great piece for @ipraofficial by @zizheng_yu384 @ExeterComms explores rising public expectations for responsiveness from corporations and authorities.
The rise of short video activism in China reflects new public expectations for responsiveness from corporations and authorities. Read the latest Thought Leadership Essay by Zizheng Yu at ipra.org #prmedia #publicrelations #prmoment
Very much on the money...Want to know what’s really up with Britain? Take a look at our no-longer-chocolatey biscuits | Zoe Williams theguardian.com/commentisfree/…
An incisive IPRA essay from @GregsAnne It's packed with useful advice on how HE and the comms industry can work together to better prepare graduates for a career in PR.
A clarion call from @dustinchick We should heed it, and act on it...
Clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it now. By Dustin Chick #prmedia #publicrelations #IPRAmoment
Massive thanks @HoratioNelson for this thoughtful take on AI's impact on reputation management as we move towards an era of "post-human crises".
PR professionals must build adaptive strategies in readiness for AI’s rapid evolution beyond today’s “stumbling agents” phase. Read the latest Thought Leadership Essay by Philippe Borremans. #prmedia #publicrelations #prmoment @horationelson
A Körber perspective on amplifying your message and maximizing ROI through the power of integration. Read the latest Thought Leadership Essay by Henriette Viebig at ipra.org #prmedia #publicrelations #IPRAmoment
Thanks @kvk7373 for your excellent piece on why transparency matters in media relations.
When a potential media opportunity arises, inform the client first, provide context and seek their expert input. Read the latest Thought Leadership Essay by Kathryn Goater at ipra.org #prmedia #publicrelations #IPRAmoment @media_wize_au
Dudes be having random pillow fights
How an agency partner can truly add value from a strategic communications perspective. Read the latest Thought Leadership Essay by Jon White at ipra.org prmedia #publicrelations #IPRAmoment @sandisk
"Effective PR doesn’t need to be expensive or flashy—it needs to be meaningful." @IWASAWA_Koichi on place-based PR that amplifies belonging and identity. #IPRA #thoughtleadership
Developing place-based PR centered on emotionally rich experiences that amplify belonging and identity. Read the latest Thought Leadership Essay by By Koichi Iwasawa at ipra.org #prmedia #publicrelations #IPRAmoment
Cyber crisis comms has become a boardroom imperative. Thanks @alexander_fink for the wise advice on what to do when the hackers come calling. #IPRA #cybersecurity #crisiscomms
The high-stakes world of cyber crisis communication is rapidly becoming as critical as firewalls and encryption capabilities. Read the latest Thought Leadership Essay by Alexander Fink at ipra.org #prmedia #publicrelations #IPRAmoment
Wise words from Caterina Cazzola @D_Orbit on the ubiquity of the cliched and woolly "changemaker" narrative. To regain trust, communicators must focus on what the company truly delivers.
When everyone uses the same “changemaker” narrative, it loses power. To regain trust, communicators must recalibrate. Read the latest THought Leadership Essay by Caterina Cazzola at ipra.org #prmedia #publicrelations #IPRAmoment @D_Orbit
What are the new rules of reputation management? @denlarep outlines how organisations can thrive in a world defined by volatility, interconnectedness, and relentless scrutiny. #IPRA #thoughtleadership
A strong reputation is more than a defensive shield. It is an engine of growth, resilience, and competitive advantage. Read the latest Thought Leadership Essay by Dennis Larsen at ipra.org #prmedia #publicrelations #IPRAmoment
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