RudderStack
@RudderStack
Infrastructure to collect, transform, and deliver customer data everywhere it's needed in real time.
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🆕 Introducing two new features for RudderStack Profiles: Cohorts and Activations Bring business teams closer to the data than ever before without compromising control. Read the announcement to get more details and check out an interactive demo 👇 bit.ly/3QIDHin
Migrations fail from weak planning, dirty data, and thin testing. Inventory first. Clean early. Pick big bang or phased based on downtime risk. Validate and keep a rollback plan. Move data that’s accurate, compliant, and ready to use → bit.ly/4oggjXG
AI agents only work when they sit on a reliable customer memory layer. Soumyadeb explains how to pair customer data infrastructure like RudderStack with agent workflow tools to form a composable Agent Data Platform Get the full story → bit.ly/4i6NE5I
Healthcare data needs both speed and safety. Accurx handles 40M+ events monthly with zero privacy incidents using RudderStack’s privacy-by-design infrastructure. 3× less manual work, full compliance. Learn how → bit.ly/4oKIlLT
Sharesies scaled from investing to a multi-product fintech platform, without scaling engineering overhead. RudderStack unified tracking, centralized data in Snowflake, and powered real-time activation in Braze. See how → bit.ly/4ozPizi
One weak password can expose your entire customer base. Modern CIAM protects users and enables personalization. RudderStack unifies CIAM data with your stack for secure, privacy-safe experiences. Learn more ➡️ bit.ly/4nYQWtk
How Masterworks built a donor intelligence engine with RudderStack: • 14+ IDs stitched per donor • Historical backfill after identify • Analyst-run YAML governance + alerts • One stack for 30+ nonprofits, saving hundreds of thousands The full story: bit.ly/4hSabDa
AI is merging observability and analytics into an intent-aware layer. One trace ties prompt → agent steps → outcome → cost, so teams can debug experiences and drive action from the same data. See what this means for your stack → bit.ly/43f2ukB
AI turned the CDP market into two buckets. Then it grouped Amazon men’s shoes into three. That’s cognitive compression: from noisy options to clear mental models you can act on. Vendors that win will be the ones legible to AI. Read the full perspective → bit.ly/4qNehRp
Latency shouldn’t be scary 😱 If it takes >5s to see a customer event, the moment is gone. Stream in real time, enforce tracking plans, trigger actions via APIs. Treat users to instant experiences. Don’t 👻 the details—read the full story → bit.ly/4qzno87
New guide to data warehouse testing tools in 2025. Deequ and Great Expectations for Spark and Python. Dataform for SQL. Bigeye or Monte Carlo for monitoring. Automate unit, integration, and end-to-end checks. Cut manual work by 80%. Read more → bit.ly/4oHcnjd
PostgreSQL can run high throughput queues. We process 100k events per second with partitioned datasets, targeted indexes, index-only scans with recursive CTEs, and tuned WAL/autovacuum. Dive into our lessons learned→ bit.ly/4oEJSmj
Hybrid cloud isn't theory—87% of enterprises use it. RudderStack Event Stream delivers unified, real-time data across cloud and on-prem systems. Full control, full compliance, no silos. Build hybrid right → bit.ly/42UNnwE
Event streaming lets you process customer data in real time—not hours later. Joybird cut integration time by 93% using RudderStack Event Stream. Real-time pipelines, full data control. No compromises. Learn more → bit.ly/3C018jg
Booked a flight w/ ChatGPT’s new AI browser, Atlas. It nailed it. But I never visited United’s site. Atlas did. From the brand’s POV, I was invisible. AI is starting to use the web for us, not just search it. That breaks analytics as we know it. More: bit.ly/47hf7wI
Real-time only works if the data is clean. Build a unified data platform with RudderStack to collect, transform, and deliver trustworthy data across your stack → bit.ly/4o78F2D #RudderStack #RealTimeData #DataGovernance
On April 15th @ 11am EST, we’re sitting down with Alex Bowler, Associate VP of Analytics at Exinity, to show how clean data pipelines are powering real personalization at scale 👉 Save your seat bit.ly/3YkyG3s
📣 Upcoming Webinar: Personalization Starts with Clean Data — Not AI Join us on April 15th at 11am EST to learn how teams are transforming CX by cleaning data at the source - without slowing down pipelines 🎙 Featuring: Alex Bowler, Exinity 👉 Register: bit.ly/3YkyG3s
🔌 This week’s featured integration is @HubSpot Add HubSpot as a destination in RudderStack to optimize your inbound marketing activities by tracking customer event data. Check out the docs to learn more 👉 bit.ly/44MqmKc
🖼️ It’s easy to focus on perfecting data storage and lose sight of the bigger picture. Here, we provide practical tips to help you go from data warehousing to competitive advantage. Learn more: bit.ly/4aFurUy
Revenue numbers go 🆙 when you get rid of tag manager @55FiftyFive55 helped @manscaped replace Google Tag Manager with RudderStack to boost site performance and drive lower digital campaign CPA The results? 👀 MANASCAPED boosted revenue 37% 🚀 Details: bit.ly/3Ry3pWq
![cheni's profile picture. “All models are wrong but some are useful [sometimes].” - George Box.](https://pbs.twimg.com/profile_images/378800000744746352/8b7d8255137ce5608d5f5ee64b717ec3.jpeg)
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