Sam Cole | FitXR
@SamCSCole
CEO & Co-Founder @weareFitXR | Shaping the future of VR/AR fitness
Turn any space into a fitness studio
Sad? Workout Angry? Workout Anxious? Workout Stressed? Workout Can't think? Workout Feeling deflated? Workout
The anti-fitness fitness company
I forgot my charging dock when travelling recently I'm convinced having one must increase device retention Because not having it definitely hampers it
Our competition isn’t the gym Our competition isn’t Peloton Our competition is the couch
Cheat sheet for building a habit around exercise - have fun - start small - make it social - celebrate wins - sweat everyday - streak > any individual session - strive for progress > perfection - prioritize health benefits* > aesthetics - think in decades, not days *…
When we build a spin experience I want it to feel like this
Tag a friend who is looking for a new way to get moving I’ll sort access to FitXR until the end of January No point in waiting until the beginning of Jan to start your New Years resolution
Quest 3S is on sale for $250 today from Meta, or you can grab the 256GB storage model for $330: uploadvr.com/quest-3s-on-sa…
Note to headset manufacturers: the people want controllers
BREAKING: Samsung Galaxy XR's optional tracked controllers are sold out already, meaning new buyers will have to wait to get them: uploadvr.com/samsung-galaxy…
Fitness / sports is such a logical vertical to push The form factor is already bulky so hopefully it will be a front runner for performance & display(s) in the future
AI glasses built for sports, endurance, athletic performance, and style. @oakleymeta Vanguard starts shipping today. Get yours at meta.com. 😎
This might be the most disturbing AI paper of 2025 ☠️ Scientists just proved that large language models can literally rot their own brains the same way humans get brain rot from scrolling junk content online. They fed models months of viral Twitter data short, high-engagement…
We also need innovation in how we demo VR, plus significant growth in retail locations to experience. Think about how you purchased consumer electronics in the past: - you tried an iPhone at TMobile - you played Grand Turismo at Walmart - you watched 4k TV at BestBuy
I've never thought Peloton was affordable until now
The LaserTour was the original Peloton. $20,000 in 1982, or $64,000 today when adjusting for inflation.
Fitness for the whole family
Quest3 is a big hit at our home and I support it over the Xbox or PS5 because it's such a workout! Here's my son playing FitXR.
When we build a spin experience I want it to feel like this
A lesson for any subscription business... Customers have a long memory
Adobe pulled this scam w me in 2020 I since then tell everyone: AVOID Adobe at all costs, regardless if their software is good. It’s a rotten business from the top, and their execs don’t think scamming people is a bad thing. Never buying Adobe again (Use Canva, Affinity etc)
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