
Sam Cole | FitXR
@SamCSCole
CEO & Co-Founder @weareFitXR | Shaping the future of VR/AR fitness | Creating a movement for movement
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FitXR is a great app for VR fitness training. The workouts are as hard as you want to make them. Here is the last 15 sec of my advanced boxing workout today. Doesn't this beat going to a gym?
It's a marathon not a sprint
If you're an entrepreneur and not doing everything you can to get yourself healthy you're doing a massive disservice to your company and the people who rely on you.
Let’s bring back headsets that look like glasses
Snackable fitness for the win Big benefits to those already working out and obviously better than nothing if you’re not
Doing 2 or more “exercise snacks” per day can boost VO₂ max by 5–17%. VO₂ max, or maximal oxygen uptake, is one of the strongest predictors of longevity and overall health. Yet, nearly 40% of people who perform 150–300 minutes per week of moderate exercise fail to improve it.…

spooky season

24% of Americans have a gym membership Only ~4% use it consistently Yet the gym industry is worth billions Proof that model is not based on building a habit The problem? We’ve sold the gym as Fitness 1.0 In reality, it’s Fitness 3.0 Fitness 1.0 → Walking Universal.…
Having a young family has meant mainly watching sports by myself while messaging friends on WhatsApp If I could be present with these friends in amazing seats that’d be a killer experience Beyond the underlying content, the friction to get in, coupled with the quality of the…
Select LA Lakers NBA games will be streamed in Apple Immersive to Apple Vision Pro owners next year, the first-ever live content for the format: uploadvr.com/apple-vision-p…
Anyone on the Meta Avatar team keen to collab on this? It’s going to be a lot of fun @boztank @c_pruett @Jason_Rubin @jasteinerman
We’re celebrating Halloween in the metaverse and it’s time to bring your spooky (or silly) side into the studio. From October 6–30, show off your most creative look for a chance to win FitXR merch! 🎃 🧙♀️ 1. Dress Up Your Meta Avatar Open the Meta Avatar Editor and design your…

Noise cancelling for your eyes is going to be wild
DecartXR: AI meets XR "welcome to the Oasis" 🥽 An open-source app that lets you transform your world in real time, just by speaking. A new way to create, build, and imagine — live. See below how to build with this tech (and a demo on Meta Quest or web) 👇🏻
During COVID, people always asked me if VR would replace the gym I didn't think so (and obviously it hasn't) - gyms will always have community and heavy, expensive equipment With AR, the equation shifts People will expect gyms to support their glasses That starts with…

We hear this so often… For so many customers FitXR is the first time they’ve ever enjoyed exercise

If you like this, you’re going to love what’s coming up
Another angle to look at the iteration of Meta Reality Labs: Last year’s and this year’s Connect have already outlined four stages of the glasses route: Ray-Ban Meta → Meta Ray-Ban Display → Orion → the ultimate Full-Function Glasses. By showing prototypes in the form of…
Normalising 1.0 & 2.0 at the workplace is an important step 1.0 - walking treadmills 2.0 - bodyweight training zones (pushups, air squats, mountain climbers, etc)

24% of Americans have a gym membership Only ~4% use it consistently Yet the gym industry is worth billions Proof that model is not based on building a habit The problem? We’ve sold the gym as Fitness 1.0 In reality, it’s Fitness 3.0 Fitness 1.0 → Walking Universal.…
The evolution of VR/AR is about letting people see what they couldn’t see before. Glasses have the edge: Orion and the Meta Ray-Ban Display show they can both display and compute. People instantly think: “Wow, glasses can really do all this.” But their limits are hidden—making…
We’ve got the fitness smart glasses Who is building the fitness headset??
This is just the beginning of augmented reality fitness
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