Tommie Nelson | Web Analytics & CRO
@Techtonikk
GA4, GTM & Looker Studio | I help e-commerce brands turn user data into smart decisions that boost revenue| #GA4 #WebAnalytics
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I've analyzed 300+ ecommerce websites. 99% make the same mistake: They put their best content below the fold. Your most convincing copy... Your strongest social proof... Your biggest value propositions... All buried where nobody sees them. Move your best content above the…
Web Analytics is often taught as a science. But the longer I practice, the more I see it as an art. The tools can be taught. But greatness can't. It's forged in the murk—iterations, failures, late nights—until vision emerges. #GA4 #Ecommerce
If you're setting up a custom dimension in Google Tag Manager, make sure to use the "same name" when creating the custom definition in Google Analytics 4. It keeps your data consistent and makes reporting a whole lot easier. #GA4 #GTM #AnalyticsTips #WebAnalytics
Worked on a one-page website recently and needed a better way to measure engagement — beyond just clicks and scrolls. So I set up a timer in GTM to trigger a GA4 event when someone stays on the page for 20 seconds. Small tweak. Meaningful insight. #GA4 #GTM #WebAnalytics
One cool thing about Web Analytics 👇 With GA4 + GTM, you can track what actually matters to your business. ➡️ Disable Enhanced Measurement if it's not useful ➡️ Setup custom dimensions via GTM ➡️Align tracking with your KPIs #GA4 #WebAnalytics #DigitalMarketing #DataDriven
I just built a real website, added Google Analytics 4 (GA4) tracking via Google Tag Manager (GTM), and started collecting real user data. From setting up the property to sharing the link for live interaction — it's wild seeing the numbers come in! #GA4 #WebAnalytics #GTM
Not all scrolls are created equal. GA4 fires a "scroll" event at 90% depth — but that's not always helpful. On short pages, e.g. login screens, etc, users can trigger the event with zero engagement. Want better insight? Track 25/50/75% scrolls via GTM #GA4 #WebAnalytics #GTM
Understanding scopes in GA4 is crucial. Think of your data like layers (scopes) : User= who Session= when Event= what they did Item= what they interacted with Mixing scopes in reports= Confusion Understanding scopes= clarity + clear insights #GA4 #AnalyticsTips #WebAnalytics
In GA4 even sessions themselves are events, not just clicks or purchases. Each event has parameters (extra context), and everything ties back to who did what, when, and how. The result? Better flexibility Cleaner analysis Smarter user tracking across devices #GA4 #WebAnalytics
Explorations in GA4 let you actually analyze user behavior — not just report it. You can: * Visualize user funnels * Trace their path step-by-step * Compare overlapping segments etc. Basically, if you want answers, not just metrics — head to Explore. #GA4 #WebAnalytics #GTM
Absolutely a great idea for GA4 to integrate a user identity resolution setting to recognize the same user across multiple devices — using Device-ID, User-ID, and Google signals. It's like showing up to the same event in 3 different outfits and finally being recognized. #GA4
Diving into Google Analytics 4 (GA4), and I'm honestly impressed. The event-based model makes so much more sense than sessions alone, because you can basically measure everything that's happening on your website or app. I'll be sharing more as I go. #GA4 #WebAnalytics #GTM
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