Dylan Ander | CRO & SplitTesting
@DylanAnder
12+ years in marketing, 3 exits, $5B+ optimized. Founder of @heatmapme. Author: http://www.billiondollarwebsites.com
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📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚 10+ years of CRO experience in one book. - $5 billion in online revenue. - Starting & exiting 2 ecom brands. - 12 years in marketing. This will be the highest ROI of your whole year: 👇🧵
Every DTC brand yaps about ad costs to the point where they ignore some of the biggest opportunities in front of them. ORGANIC CHANNELS. Brands are burning millions on Meta when there are 4 massive channels completely untapped: EMAIL - Stop tracking ROAS. Track cost/earning…
Hey E-Comm Peeps! I'm going to spend $15k+ on holiday gifts this year and I want to buy from @Shopify stores (and/or folks in the community). Pls drop your BFCM deal pages here. Here's one of my stores' page this year boombeauty.com/pages/bfcm25 Pls share if you are up for it (no…
In my book I quoted my dad like 5 times haha “You’re either right, or you learned” -My Pops Always loved this one
At some point, I reframed my brain from wins and losses to wins and lessons. Not a silver bullet, but it is helpful.
"My name's Raymond. I'm 73. I work the parking lot at St. Joseph's Hospital. Minimum wage, orange vest, a whistle I barely use. Most people don't even look at me. I'm just the old man waving cars into spaces. But I see everything. Like the black sedan that circled the lot every…
I hate em dashes—but even when prompted I struggle to remove them
Them: "This candidate doesn't have experience, but they're eager to learn." Me: "How many years of paid experience do they have doing this exact role?" Them: "Zero, but they took an online course and seem motivated." Me: "Would you let someone 'eager to learn' operate on you?"…
COMPENSATION QUESTION A friend who runs a $20m brand asked how to incentivize team members. You can’t really make it ROAS based (I believe) or can you? Total EBITDA? % of CM? How do brands tie performance to pay? This is just for ecom brands, not other biz models
Been waiting on this for a while @DylanAnder skimmed through it a bit and it looks amazing
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