WordsConvert
@WordsConvert
#Inbound / #Digital #Copywriter & #FullStackContentMarketer
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"Content is design. Design is content." Yet how many brands treat the two as being totally separate activities? @GatherContent
"The origin of the word ‘content’ comes from medieval Latin contentum/contenta, which means 'things contained'" @GatherContent
And yet so many try: "Not every piece of content is good content, not everyone should become a copywriter" gathercontent.com/blog/bridging-…
If you're into #growhacking or want to be a #growthhacker then this is one book you want to read!
Brand new on @Kickstarter: The Growth Hacker's Guide to the Galaxy by Insurgent Publishing kck.st/1T562Ld
We decided to go one better and come up with even more #growthhacks + 12 case studies bit.ly/1KvI3yZ
Who knew that "Weird Al" Yankovic was a #copywriter at heart? If you're a word nerd then watch this -> youtu.be/8Gv0H-vPoDc #copywriting
The latest Moz Top 10 is out with posts from @justinhook @marktraphagen @tger_tger & more! mz.cm/1HxCjTF
Your brand's tone of voice directly affects your customer's perception of you --> ow.ly/JTWBK #copywriting #contentstrategy
Download and print this nine-page content strategy worksheet: goo.gl/hRkL0E (no registration required)
#Copywriting dead? Not if you want to make money! #Redbull #Marriott #Intel show how it's done --> ow.ly/JqfJe #contentmarketing
.@kapost #DigitalAnthropology is an emerging trend in persona research & development #contentmarketing #contentstrategy #TargetContent
.@LouisSayers presentation on #GrowthHacking from the Growth Hacking MeetUp that I organized last week --> ow.ly/Ji7z1 #startups
Use #Content Intelligence & #Analytics to Increase the Success of Your Sales Team --> ow.ly/Jeqry #contentmarketing
'Smart sales funnel' are the reason your #sales and #marketing #conversionfunnel is dated --> ow.ly/J4jL6 #marketingautomation
We don't buy ideas, we buy the story of ideas."Academics however brilliant they are, are the worst marketers in the world." @rorysutherland
The Power Of The Minimum Viable Experience thestoryoftelling.com/minimum-viable… via @bernadettejiwa
thestoryoftelling.com
The Power Of The Minimum Viable Experience
There are so many opportunities to create intangible value and subtle expectations that we can fulfil by being more empathetic and without spending a cent.
Split-Testing 101: How to Know Which Words Work -- with @brianclark and @copyhackers rnmkr.me/1zY84mq
Has Social Media Changed How We Write Web Copy? Here’s Why I Think So: rnmkr.me/19aHz4t
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