Mark Fairhurst
@_markfairhurst
I build #technology brands. Eager to share insights on all things #marketing related. Views are my own.
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U.S. #onlinegrocery sales slipped in May 2023, reaching $6.9 billion This trend can be attributed to decreases in MAUs & #orderfrequency. These findings also emphasize the necessity for #groceryretailers to adapt to customers' evolving needs Read more👇 mct.media/3X5iMIz
Of all the meeting platforms we've used over the last 2 years, Zoom is the one I love most. Most of us think we know Zoom inside out. But we don't. Here are 7 Zoom hacks you probably haven't heard of, but you'll be glad you now know. 🧵👇
A deeply unfortunate side-effect of high-teach, VC backed growth mania and the rapid delivery segment’s dreaded fear of customer churn that impacts #gopuff valuation. #ecommerce #foodwaste #grocery businessinsider.com/gopuff-rampant…
Check out my latest article: Exploring fulfillment automation with Ocado, on The Digital Grocer podcast linkedin.com/pulse/explorin… via @LinkedIn
Grocery marketplace providers promise lower service fees to grocers in exchange for exclusivity. Is this the right move for #groceryretailers? Owning the eCommerce experience is the key to regaining control. #ecommerce #onlineshopping #curbsidepickup linkedin.com/posts/markfair…
linkedin.com
Online Grocery Marketplaces — Don’t Put all of Your Eggs in This One eCommerce "Bag" | Mark...
Grocery marketplace providers promise lower service fees to grocers in exchange for exclusivity. But is this the right move for #groceryretailers? In this article, I explain why a multi-channel...
Check out my latest article: 3 Factors of a Successful Online Advertising for Grocery Program linkedin.com/pulse/3-factor… via @LinkedIn #retailmedia #groceryretail #ecommerce #egrocery #digitaladvertising
linkedin.com
3 Factors of a Successful Online Advertising for Grocery Program
The pandemic has driven consumers online in numbers never seen before, and advertisers are meeting them there. CPG companies in particular recognize the importance of online advertising for grocery,...
With +12 months of elevated #online #grocery sales, we felt it was important to provide #grocery #retailers with a retrospective. Our ongoing support of @BrickMeetsClick research offers a number of insights. Check out my latest blog: mercatus.com/blog/grocery-t…
mercatus.com
How the Pandemic Has Affected Grocery Shopper Behavior
Brick Meets Click's ongoing research has uncovered important grocery eCommerce trends that are affecting grocery retail.
Check out my latest article: Curbside Grocery Trends: How to Win the Pickup Battle linkedin.com/pulse/curbside… via @LinkedIn #ecommerce #curbsidepickup #grocery
Is #Google looking to disintermediate #Instacart? linkedin.com/posts/markfair…
Love this because it’s so true. “Most marketers are so short-term they piss their pants before they even realise they need to visit the restroom.” Aim for clear and simple positioning that expresses your differentiated value in a consistent way over time. marketingweek.com/mark-ritson-be…
marketingweek.com
Be like Plusnet and ‘do a Ritson’
BT marketing director David Stratton says Plusnet has ‘done a Mark Ritson’ by simplifying its brand codes to differentiate from its sister brands.
I'm so very fortunate to work with a fantastic team of smart, talented, hard working and collaborative #marketers. In lieu of our traditional team holiday outing, we opted to have some festive fun during our weekly team call. #happyholidays2020 #MerryChristmas
NEW EPISODE Hosts @sylvainperrier and @msfairhurst, dive into the results and grocery industry predictions of a recent @MercatusTech / @IncisivIO survey. Full episode: digitalgrocer.com #digitalgrocer #podcast #groceryretail #shopperbehavior #consumerbehavior
⚠️ Don't miss the next episode of The Digital Grocer! Online grocery will continue to grow to make up ~21% of industry sales by 2025!! This is 60% higher than pre-COVID estimates. Subscribe today ⚡️ digitalgrocer.com/subscribe/ #digitalgrocer #podcast #groceryindustry #eCommerce
Here’s a good takeaway for a lot marketers. Your job isn’t to define your company narrative. Your job is support, iterate and amplify the story your CEO tells. Listen to @araskin interview @tientzuo: andyraskin.com/podcast/10-zuo… #productmarketing #marketing #saasmarketing
My convo with @zuora CEO @tientzuo is live on The Bigger Narrative: - why he abandoned "subscription economy" at first - how "Game of Thrones" informs persona messaging - why strategic narrative matters more now My mom is also impressed. Full ep: bit.ly/32O1VxV
The first episode of season 4 is out now. Now available on YouTube🎬as well as your favorite podcast players🎧 #digitalgrocer #grocery #ecommerce #onlineshopping #retailtech @rickwatson
@Walmart is on @Instacart , now what? @rickwatson joins, @sylvainperrier and @msfairhurst on this episode of The Digital Grocer to discuss: How will this benefit Walmart? Why would other retailers on the marketplace be concerned? #grocerypodcast #digitalgrocer #groceryretail
.@Amazon @WholeFoods Dark Store offers big advantage over @Instacart @DoorDash @Shipt. No gig shopper crowding of retailers’ stores. Faster picking process, shelf inventory more reliable. Efficieny adds up to either lower prices or operational cost. supermarketnews.com/online-retail/…
This also is aimed at #Amazon, Walmart's #1 competitor in #ecommerce. Makes sense for Walmart to leverage TikTok's #digitalcommerce and advertising reach to sell ads and products, with the help of Microsoft's cloud services backbone, of course. nytimes.com/2020/08/28/tec…
Last week, @MercatusTech announced its latest #groceryretail #innovation -- the integration of our #AI engine (also known as AisleOne) with the Mercatus platform, which we'll be demoing @Groceryshop one week from today. Congrats to all involved!
Without the right destination and data inputs, #personalization can only go so far. AisleOne on the Mercatus Platform enables #grocers to exceed those requirements and deliver on the promise of true 1-to-1 personalization for their shoppers. Find out more: mct.media/2zWteIs
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