AdTech Newsletter
@adtechnewslettr
A free newsletter curating the best AdTech stories, news and reports every week.
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People often ask how to make money quickly or how to get a high-paying job. The answer is that it takes time and consistent effort. Dig into this 3-4m read by Mercedes that goes further into this: blog.co.careers/find-good-care…
I'm biased, but I still love our podcast take on the PPC Keyword (which goes well with this week's #ppcchat). Core epi: zatomarketing.com/blog/episode-1… Bonus epis: @Hoffman8 zatomarketing.com/blog/ppc-ponde… @bgtheory zatomarketing.com/blog/ppc-ponde… @bigalittlea zatomarketing.com/blog/ppc-ponde…
Netflix needs advertisers. Advertisers really need Netflix. bit.ly/3MemjgG
You may be familiar with #databrokers & you should now get familiar with Google's new search removals of results that contain personally identifiable information. Pro tip: Personally opt out of data brokers + use the removal tool to scrub your data online #adtech #cybersecurity
"Maximizing access to information while empowering people to be in control of their sensitive, personally identifiable information is a critical balance to strike." blog.google/products/searc… #security
"300 million blind and low vision readers have challenges accessing even basic news headlines online... All websites should adhere to accessibility standards, but the vast majority (97% of homepages) do not." Let's do better. blog.google/around-the-glo… #inclusiveness #UXDesign
blog.google
Improving online storytelling for blind and low vision readers
Auditorial is an experiment in storytelling for blind and low vision readers.
At their core, people are wired to be motivated by what’s meaningful to them. Read more here: bit.ly/3MhLtf2
Put your hands up if you are not surprised by this 🙋 See how Key Medium can help avoid the pain at keymedium.com --- #webperf #webdevelopment #webdesign
What are your company tones? Are you more serious than funny? What about enthusiastic versus matter-of-fact? Learn the difference to strengthen your #brand and meet the needs of yours users here: nngroup.com/articles/tone-…
I find it kind of weird when people say AdTech is complex. I just follow the dollar flow from advertiser to publisher and can literally draw every interlinking technology provider in my brain. Is that weird?
17 AdTech Experts reveal their AdTech trends for 2021 kintu.co/adtech-trends/ Featuring: @pavloslinos, @PhilSchraeder, Isabel Kantor of @organicinc, Kris Mathis of @SponsorPitch, Thor Harris of @Percepture & more!
Here's how bitcoin technology can change digital advertising cnbctv18.com/business/heres…
cnbctv18.com
Here's how bitcoin technology can change digital advertising - CNBC TV18
Business News: Get the latest Business News, Live Share & Stock Market Updates, Top News from India and across world. Read Top Business News and updates on financial, economic and banking news on...
Our tech empowers customers to instantly fight online fraud via @FinancialXpress financialexpress.com/industry/techn…
Digital marketing agency Gabriel marketing wins Hermes awards via @martechcube martechcube.com/digital-market…
17 AdTech Experts reveal their AdTech trends for 2021 kintu.co/adtech-trends/ Featuring: @rogerwu99, @collmerica, @mothner, @CoryDavis321, @AndrewFischer_1, Miguel Alvarez of @AnalogFolk & more!
Amazon advertising’s head of OTT measurement on achieving full-funnel ROI via @TheDrum thedrum.com/news/2021/04/2…
thedrum.com
Amazon Advertising’s head of OTT measurement on achieving full-funnel ROI
Amazon Advertising’s head of OTT measurement on achieving full-funnel ROI
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. by @daiwaka via @nytimes nytimes.com/2021/04/27/tec…
nytimes.com
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded....
Alphabet posted revenue of $55.31 billion, up 34 percent from a year earlier, and net profit more than doubled to $17.93 billion in the first quarter.
Smarter, more targeted advertising through technology via @MediaTMO themediaonline.co.za/2021/04/smarte…
themediaonline.co.za
Smarter, more targeted advertising through technology
Martech and adtech are increasingly essential driving forces in achieving business objectives. Now, more than ever, there is a clear
17 AdTech Experts reveal their AdTech trends for 2021 kintu.co/adtech-trends/ Featuring: @nielr1, @lizgiorgi, @sanket_invideo, @swodinsky, @siliconvallaeys, @averyj & more!
3 AI-driven digital marketing strategies your startup needs right now via @e27co e27.co/3-ai-driven-di…
e27.co
3 AI-driven digital marketing strategies your startup needs right now
In this article, we will also debunk several popular myths related to digital marketing for startups --and how you can do better
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