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If you dig a just bit deeper there are companies that are inside-out customer-centric: Everybody all the time emphasis customer centricity. The customer is in all the charts and models. Yet, nobody actually talks or listens to customers.
Thanks to the researchers at Microsoft for this detailed article on #JTBD. "Jobs to be done: A useful framework for driving customer value" Nice to see more and more research teams leveraging JTBD. microsoft.com/en-us/research…
microsoft.com
Jobs to be done: A useful framework for driving customer value - Microsoft Research
The Jobs-to-be-Done (JBTD) framework that is gaining more and more traction among our research community. If you’re new to the JBTD, you may be taken aback by different approaches to defining a job...
Why your customers want to buy is as important as what they want to buy hubs.ly/H0TLdpv0
inflexion-point.com
Why your customers want to buy is as important as what they want to buy
Bob Apollo of Inflexion-Point - the outcome-centric selling experts - on the importance of understanding why your customer want to buy
'JTBD is a unifying language for understanding human needs independent of technology to find innovation opportunities.' @JimKalbach at @CollaborateConf #CollaborateVirtual #JTBD
First of all, the research was exquisite. Ipsos started with dozens of interviews, then fielded thousands of surveys and clustered their findings into a segmentation. The work was par excellence.
The problem with innovation isn't that customers don't know their needs. The problem is companies can't agree on what a "need" even is! #JTBD + Outcome-Driven Innovation brings order to the often random process of innovation. #innovation #marketing #VoC jobs-to-be-done.com/jobs-to-be-don…
Låt inte kunderna ljuga för dig! linkedin.com/feed/update/ur…
Vad vill era kunder åstadkomma? Att sitta på kontoret och spekulera om kundernas verkliga behov är livsfarligt 2018. linkedin.com/feed/update/ur…
You should join me at #3 JTBD Stockholm. Check it out and RSVP! meetu.ps/3dm7C2
If you did not attend the first JOB-TO-BE-DONE Meetup in Stockholm, don't miss the re-run. Check it out and RSVP! meetu.ps/39gptM
The best sales presentations are designed from the inside out hubs.ly/H05TytR0 #valuesellingsystem
In his new book @Ulwick effectively explains #disruptive #strategy through a jobs lens #JTBD Growth Strategy Matrix amazon.com/Jobs-be-Done-T…
2015 går våra julgåvor till UNHCR och Läkare utan gränser bit.ly/1O8aut4
"Problemet med att leda med kundinsikt i säljet är att man faktiskt måste HA KUNDINSIKT!" by @andeangs on @LinkedIn linkedin.com/pulse/probleme…
Är det verkligen klokt att lansera er nya produkt med en hagelbössa i handen? | A-Focus a-focus.se/blog/vilka-kun…
Gör inte misstaget att lägga alla dina ägg i korgen Användbarhet (Usability) bit.ly/1N7JRAh
Hur du lär dig förstå din kunder. Tipsen du behöver för att lyckas! | A-Focus a-focus.se/blog/hur-du-la…
Sluta göra det här katastrofala misstaget!!! | A-Focus a-focus.se/blog/sluta-gor…
Tankeställare för teknikbolag från bångstyrig treåring. Det handlar om att argumentera från rätt perspektiv!| A-Focus a-focus.se/blog/tankestal…
In 2014, creativity was blooming everywhere. Explore the Year in Kickstarter: kickstarter.com/year/2014
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