Ath's profile picture. “You’re born with 30,000 days to live. The best strategic planning I can give you is to think about that” ✈️ @July

Athan Didaskalou

@Ath

“You’re born with 30,000 days to live. The best strategic planning I can give you is to think about that” ✈️ @July

The biggest thing in luggage since wheels. Arriving Tuesday. @July


When was the last time you launched something that was a world-first…. Next week will be big!

Ath's tweet image. When was the last time you launched something that was a world-first…. 

Next week will be big!

All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?

Ath's tweet image. All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?
Ath's tweet image. All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?
Ath's tweet image. All generated by ai in seconds. Using real product shots. The internet is going to be a wild place in no time. When anyone can do this in seconds, what content do I have to start making to stand out?

How do I find this person and make an offer??

Ath's tweet image. How do I find this person and make an offer??

Fun moment. I served him at HQ store recently, he wanted a bag that he could take swimming and it would drip out and dry without smelling. He loved the everyday backpack and asked permission to modify. Just bumped into him at Allpress, he put air holes in the bottom. Says it’s…

Ath's tweet image. Fun moment. I served him at HQ store recently, he wanted a bag that he could take swimming and it would drip out and dry without smelling. He loved the everyday backpack and asked permission to modify. Just bumped into him at Allpress, he put air holes in the bottom. Says it’s…
Ath's tweet image. Fun moment. I served him at HQ store recently, he wanted a bag that he could take swimming and it would drip out and dry without smelling. He loved the everyday backpack and asked permission to modify. Just bumped into him at Allpress, he put air holes in the bottom. Says it’s…

No big deal, just @shiyaoli and I with the @NAB CEO Andrew Irvine talking suitcases and dreams in our beautiful new Emporium store. True story, he's been a @July customer from way back, walked in with one of our first limited edition cases. Thanks to NAB for the support and…

Ath's tweet image. No big deal, just @shiyaoli and I with the @NAB CEO Andrew Irvine talking suitcases and dreams in our beautiful new Emporium store. True story, he's been a @July customer from way back, walked in with one of our first limited edition cases. Thanks to NAB for the support and…

Team day!

Ath's tweet image. Team day!

Coming from Australia, you don’t realise how in-the-future FSD really is until you land in US, rent a cybertuck, and it drives you around by itself all day. In awe. Can’t go back now. @elonmusk @Tesla


That @Waymo no driver thing is hard to get used to but very very cool


7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team

Ath's tweet image. 7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team
Ath's tweet image. 7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team
Ath's tweet image. 7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team
Ath's tweet image. 7월 한국 @July is in Korea! Popping up in Lotte Department Store, a stunning execution. Great work from Kevin and the team

🤣 I’d love to be 22 again too and apply for jobs.

Ath's tweet image. 🤣 I’d love to be 22 again too and apply for jobs.

Tennis team day to celebrate the team up! @July x @AustralianOpen

Ath's tweet image. Tennis team day to celebrate the team up! @July x @AustralianOpen

If you guess how many balls are in this case, you win the case! pretty easy actually, probably a 1 in 200 chance. instagram.com/p/DEmBpgLzaZV/…

Ath's tweet image. If you guess how many balls are in this case, you win the case! pretty easy actually, probably a 1 in 200 chance. instagram.com/p/DEmBpgLzaZV/…

The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class.…

Ath's tweet image. The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class.…
Ath's tweet image. The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class.…
Ath's tweet image. The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class.…
Ath's tweet image. The team up that Federer would have wanted. Excited to launch @July x @AustralianOpen this year, the world's first Tennis Carry On, take your racquet and balls with you on any trip. Dream status to do this with the one event I love going to every year. World first, world class.…

Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.

Ath's tweet image. Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.
Ath's tweet image. Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.
Ath's tweet image. Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.
Ath's tweet image. Glass bricks are back in fashion; someone tell my dad. Our beautiful new store in Melbourne’s Emporium.

Merry Christmas and happy holidays from July 2025

Ath's tweet image. Merry Christmas and happy holidays from July 2025

👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.

Ath's tweet image. 👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.
Ath's tweet image. 👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.
Ath's tweet image. 👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.
Ath's tweet image. 👀 Think we were done for the year?!?! Some very special launching in Bondi Junction this Saturday. Last one for the year, and it's one of my favourite designs yet. Think of the best moments you've had on a European holiday. That. In a store.

Slightly impressed by this. Managed to get my initials in the creative for the edm. Is this a magic trick where the reality is they’ve just made 4000 variations of the same creative and mail merged matched to name initials?? How do I do this @klaviyo

Ath's tweet image. Slightly impressed by this. Managed to get my initials in the creative for the edm. Is this a magic trick where the reality is they’ve just made 4000 variations of the same creative and mail merged matched to name initials?? How do I do this @klaviyo

Don’t listen to the data nerds. The best part about doing physical retail is you get multiple Xmas parties! Here’s to the best retail team in Aus x

Ath's tweet image. Don’t listen to the data nerds. The best part about doing physical retail is you get multiple Xmas parties! Here’s to the best retail team in Aus x

The best insights are the realest 🕷️

Ath's tweet image. The best insights are the realest 🕷️

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