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Microsoft getting out of the 3rd party ad business, following in footsteps of META... "prioritize monetizing their own properties while never allowing internal ID data to reach third-party vendors." #adtech adexchanger.com/online-adverti…
Billboards also have zero clicks. They just don't sound sexy even though they're perfect for viral content.
🤖 Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search from a Kevin Indig usability study of 37 participants across 7 specific search tasks: TL;DR: "People read AI Mode, rarely click out, and only leave when they are ready to transact." *…
Agentic workflows are the the perfect tool To give your CXO something "visible" to brag to investors about x.com/yongfook/statu…
Nobody cares what "agentic workflows" are apart from like 12 people in San Francisco, and CTOs of big companies who need something impressive-sounding for their next powerpoint.
Conversation with Elizabeth Reid, Head of Search, Google. youtu.be/DXCemrvaNKQ?si…
youtube.com
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Corner Office Conversation with Elizabeth Reid, Head of Search, Google
Bad news for META ad creatives who obsess over incremental tweaks.
I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach, cost and fatigue. Meta now treats two ads as “identical” if they share the similar first 3 seconds.. even…
In the latest episode of "As The Scraping Turns" -> LinkedIn sues a company called ProAPIs for allegedly operating millions of fake accounts to scrape LinkedIn member data and selling it for ~$15,000 per month Like I said the other day, the crawling/scraping situation by tools,…
Men have long perfected the skill of sounding confident while being wrong. And then overreacting when called out. The comments to this will confirm. 🍿
Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not. Let's clarify a few things: Two different mechanisms: 1. Getting mentioned by an LLM (no URL) =…
This is why I avoid Meta AI like the plague.
BREAKING: Meta, $META, to sell targeted ads based on data in your AI chats, per TC
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