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We delivered 4,000 static ads last month for brands like Jones Road, HexClad, VKTRY, and Hollow Socks. Here's how to perform with static ads: 1. Run offers Running offers doesn't mean neglecting your margins. You can actually increase them. BOGO, % OFF, Subscribe & Save. Be…
I’d love to hire an EA that’s not my sister but I’m freaking out giving away my bank accesses etc. I really need that hire, how did you guys overcome this fear?
I’m reading you guys and we’ve been testing personas on Meta for a while, Andromeda or not. Thing is headline static change or text overlay switch on video hooks can still unlock tremendous value. Especially on existing winners. Don’t fully commit to new ways based on what…
At any time, we’re investing significant ressources to kill our own business. Sounds weird, but that’s how you stay alive. Amazon was making billions selling books when they built the Kindle. If someone’s going to disrupt your business, it better be you.
So many great brands signed up at Statiq in October, Naked & Thriving, mindbodygreen, Omnilux... Let's fight and do great work. Onwards
I never posted a single job opening in my entire life - I don’t think I ever hired somebody who was unemployed either. It’s recruiting agencies only
I met with a candidate today at 11:30am. We talked for an hour. I sent the assessment at 1pm, which she completed in 2 hours. It was great work and I sent an offer immediately which she accepted. She starts in two weeks. Many entrepreneurs I know would have sent the…
I met with a candidate today at 11:30am. We talked for an hour. I sent the assessment at 1pm, which she completed in 2 hours. It was great work and I sent an offer immediately which she accepted. She starts in two weeks. Many entrepreneurs I know would have sent the…
Staying in Mexico City for a month - any DTC folks there? Hit me up
Job Alert. Jones Road is hiring a VP of Marketing. Come work with me and help build JRB into a billion dollar brand. The role is more integrated/ brand focused but you should still get and care about performance. Looking for someone strong in: - Go To Market - All…
Agency owners plateau and ask for advice, I look at their website and the offer is like “we take you to the moon” or something- come on
Saw @codyplof mention cost per new accounts reached and thought I'd check my own. Interestingly, my cost per 1,000 accounts reached on Meta goes up as creative volume goes down. The less creatives I add and the less I spend, the higher my cost. The more creatives I add and the…
Was texting with a client earlier he said he spent $580,000 on our statics last month lmao. He's on a $3.5k flat retainer with us - he's obviously very happy with our billing set up lol
8 months ago we EXPLODED - tremendous growth, tons of brands talking about us, 5x lead volumes. We were behind on hiring. I asked for advice and people told me to hire "less experienced" designers and train them, "that's how you scale". I refused - couldn't look myself in the…
Incredible episode this guy is GOATED - will listen on repeat for the next 5 years. Also, throwing away my phone dont try and text me it will not be answered bye bye
Brutal week on paid - CPMs spiked, bugs everywhere, clients nervous. Bumped our own ad spend 30%. Told clients to do the same. Every October brands cut spend when efficiency drops - but Q4 belongs to whoever kept showing up. KEEP SPENDING
Most ecom brands don’t stall because of bad ads, or lack of creative volume. They stall because the product/offer angle has capped out. You can’t outwork TAM or distribution limits. The only way through is to pivot the offer.
Back in France for the week!! Seeing the fam and then heading to Normandy for a friends bachelor weekend. Lessgo
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