Bikash
@bikashchowdhury
Storyteller, strategy and marketing professional, artist. I help individuals, leaders and teams persuade - one story at a time.
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Ever told a story that sounded right, but didn’t land? We all fall into storytelling traps that make smart ideas sound flat. In the latest issue of The Storyteller, we unpack 3 of the most common ones & and how to escape them. 👉 newsletter.zebugroup.com/p/why-your-sto… @ksrikrishna
Most leaders hide their hardest stories. Smart leaders use them. In Issue #44 of The Storyteller, a 4-step way to frame friction → learning → action → result (FLAR) newsletter.zebugroup.com/p/why-your-unt… Your toughest moment could be your strongest story. @zebugroup @ksrikrishna
It is easy to be the leader who demands that every part of the customer experience be flawless. These days, there’s a common misconception that this is what good taste looks like. But no — good taste is knowing what needs to be perfect now, what can be imperfect for now, *and*…
"@Nike's 'Dream Crazy' campaign featuring Colin Kaepernick generated $6B in revenue & endless debate. Here's how they used storytelling alchemy to turn controversy into connection 🏈🔥 @HarvardBiz [THREAD]↓"
![The_StoryGuide's tweet image. "@Nike's 'Dream Crazy' campaign featuring Colin Kaepernick generated $6B in revenue & endless debate.
Here's how they used storytelling alchemy to turn controversy into connection 🏈🔥
@HarvardBiz
[THREAD]↓"](https://pbs.twimg.com/media/Gr752cEWgAAsiVg.jpg)
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