Daniela
@blstapicciridda
Global Social Media Marketer #adtech | Wanderlust satisfier fueled by caffeine and dreams | First-generation/Cross cultural kid | Bikram yogini | Rescue mom
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"The changes have ignited conversations across social media about the power platforms hold. At the helm of it all are social media managers, many of whom are left questioning the industry and their role in it." 💯👏
I spoke with almost 20 social media managers for this piece. Some on the verge of burnout and others burned enough to leave the industry. The question now is how do we fix it, and is up to the industry or the agencies? digiday.com/media/social-m…
ever since I was a little girl I knew I never wanted to download the Microsoft Authenticator app on my personal phone to access every professional platform necessary to do my job.
We're excited to partner with @SpotifyAds on the launch of their Spotify Ad Exchange. This direct OpenPath integration — alongside their adoption of Unified ID 2.0 — allows advertisers to add Spotify inventory to their omnichannel campaigns. Learn more: bit.ly/4cftILj
At FWD25, dive deep into how brands can grow through innovation: Everything from building consumer-first media strategies grounded in first-party data to forward-looking partnerships inspiring the most sophisticated marketers. Register to watch live: bit.ly/4gGoEA7
What locally-based non-profit group do you recommend supporting today?
We’re excited to announce Ventura, an innovative new streaming TV operating system. Ventura offers a more intuitive user experience, cross-platform content discovery, subscription management, and fewer (more relevant) ads. Read more in @Axios: bit.ly/3ZeURc7
We interviewed experts to learn how they’re developing sustainable identity strategies, testing new solutions, and putting their learnings to work. Discover how these leaders drive innovation for the open internet in our Identity Innovators Report. thetradedesk.com/us/identity-in…
i've heard from two marketing-type people this week that the trade desk's the current publication is covering ad tech's crazy week (GARM, etc) better than most trade pubs.
If adtech marketing were an Olympic sport, $TTD would be a gold medalist
My pre-birthday gift to myself: hanging out with @VancityReynolds at @Meltwater Summit 😍🤩 #meltwatersummit
Wow, @petershankman is the GOAT - he started a NEW version of HARO - HERO - helpeveryreporter.com #PRTwitter
sourceofsources.com
Connecting Reporters With High Quality Sources - Source of Sources
Need a great quote fast? SOS makes it simple for reporters to find real experts and for experts to get the publicity they deserve.
i know nyc isn't the first city to ever experience an earthquake but imagine how los angelenos would react if they, one day, suddenly, ate a delicious, fresh bagel in their city
sick days are cool but employers should also offer happy days. if you're in a really good mood you shouldn't have to go to work
I forgot to include scattered earthquakes in today’s weather rating. My bad.
.@TheTradeDesk's CEO and Founder, @JeffTGreen, spoke with @TheEconomist on giving advertisers a digital advertising alternative outside the walled gardens, highlighting third-party cookie deprecation, Unified ID 2.0, and ad-supported streaming. economist.com/business/2024/…
Are you ready to find your Edge? Don’t just learn programmatic — learn it from the experts. Get certified in digital marketing on your time — and on your terms — with courses for every skill level from The Trade Desk Edge Academy: bit.ly/4cMvOCj #TheTradeDeskEdge
Today, we're thrilled to announce that through our partnership with @NBCUTogether, the 2024 Paris games inventory on @Peacock will be available for the first time on our platform for advertisers to connect with these highly engaged audiences. adexchanger.com/tv/nbcus-pre-u…
We're excited to extend our partnership with @DisneyAdSales' Real-Time Ad Exchange (DRAX) Direct. Thanks in part to UID2 & integration with OpenPath, advertisers will have improved audience match rates & direct access to more addressable premium content. digiday.com/media/disney-i…
In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency. adexchanger.com/the-sell-sider…
adexchanger.com
Publishers Can Boost Their Value On The Open Exchange – Without Cookies | AdExchanger
Here are some efficiency initiatives that should make publisher inventory more valuable to advertisers, even without third-party cookies.
👏🦾🫰
If the Stanley tumbler craze has taught us anything, it’s that women hold strong purchase power that advertisers should take note of. The Current has the story: bit.ly/3SZyO4Q Take a look at a few additional stories this week 👇
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