Ben Cronin
@croninbenjamin
Editor @SportBusiness Sponsorship. All views my own http://ben.croninatsportbusiness.com http://linkedin.com/in/benjamincro…
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🔺 Arsenal aiming to double secondary sponsor income 🤫 #LFC’s ‘worst kept secret’ 🐺 Trump election hinders Wolves’ kit deal 🏨 #MUFC’s Marriott misfortune 94 new deals. 62 extensions. And a looming betting sponsorship ban that is forcing clubs to think differently. In our…
Exclusive: More commercial upheaval at Chelsea #CFC as CRO Casper Stylsvig exits after less than 2 years. Departure comes as club continues search for shirt sponsor. Stylsvig joined from AC Milan in 2023: sportbusiness.com/news/exclusive…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Relevent’s leadership team and office network for UEFA club rights business revealed. 💲Chief Commercial Officer: PGA Tour's Brian Oliver. 📺 Top media rights exec: Team's Oliver Holland. 🤝 Sponsorship, licensing head: Former Heineken exec Ben Blanco. 📍…
.@MCSaatchiSandE buys Mena-based sports and entertainment agency Dune 23, adding rights representation to its capabilities for 1st time. Dune only running for 2 years but making waves in Middle East: sponsorship.sportbusiness.com/news/mc-saatch…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Serie A onboards social commerce app Bazr. Serie A is set to name the Rome-based app as a new sponsor from 2024-25 in a three-year deal that will allow fans to buy game-scored match balls and memorabilia through the platform. Bazr is expected to take over…
.@EnglandRugby has today announced Castore as its new kit supplier. SportBusiness' @croninbenjamin first broke the news back in 2024 👀⬇️
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Jeep is considering making a surprise return as #Juventus' front-of-shirt sponsor as part of a proposal to share the asset with tourism body Visit Detroit. The two brands are in advanced discussion about agreements that would see them jointly adorn the men’s…
EXCLUSIVE: @Jeep mulling surprise return as @juventusfc shirt sponsor as part of a plan to share the asset with Visit Detroit. Club aiming for deal to be in place for #FIFACWC, although event regs forbid joint shirt sponsors. No such ban in Serie A sportbusiness.com/news/exclusive…
A complete rundown of every sponsorship and licensing deal agreed for the Uefa Champions League, Europa League and Conference League so far @teammarketingag
✍️ @croninbenjamin Read more on every deal agreed so far ➡️ sponsorship.sportbusiness.com/2025/03/team-w…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Bitpanda is understood to be nearing a deal with the ATP Tour. 🎾 The sponsorship agreement is expected to focus on the DACH region. 💼 Bitpanda’s sponsorship portfolio includes Bayern Munich, AC Milan, PSG, and an endorsement of Alexander Zverev. 🏈 It…
EXCLUSIVE: @WilliamsRacing is close to a title sponsorship deal with Aussie tech firm @Atlassian Firm is behind the @Jira and @Trello products and founders were Australia’s first tech start-up billionaires. ✍️@croninbenjamin and Matt Williams
Chinese consumer electronics firm TCL in final stages of signing off on deal to become a Worldwide Olympic Partner (TOP), @SportBusiness understands. Deal not yet fully over the line but would provide replacement following loss of Panasonic. Story ⬇️ sportbusiness.com/news/exclusive…
EXCLUSIVE: Understand @WestHam has won an appeal against a £3.6m payment it was forced to make to London Stadium landlord, the LLDC. LLDC argued the payment was due after Daniel Kretinsky acquired 27-per-cent share in club in 2021. sportbusiness.com/news/west-ham-…
Boca Juniors has extended its front-of-shirt sponsorship with Betsson until 2028 – a deal that reflects the club’s historic ties to Sweden, which date back to 1906.
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Red Bull is nearing a deal with Gate.io to fill its cryptocurrency sponsorship category. The crypto exchange is set to replace Bybit, whose three-year deal—once the most valuable sponsorship between a cryptocurrency exchange and a sports…
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Pirelli has made its first entry into tennis, securing a multi-year deal with the Australian Open. The Italian tyre giant will receive virtual on-court signage, premium hospitality access, and an interactive fan activation space at Melbourne Park.
Lewis Hamilton close to an ambassador agreement with @CelsiusOfficial, putting an end to Monster Energy association. Matthew Williams with the exclusive, working right up to wire this Christmas 👇
Lewis Hamilton is close to signing a commercial agreement with energy drink brand @CelsiusOfficial as the curtain falls on his long-running association with @MonsterEnergy, @SportBusiness can reveal. sportbusiness.com/news/exclusive…
National Lottery operator @Allwyn set to sponsor the McLaren F1 team. Matt Williams with the exclusive...
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Allwyn is set to become a #McLaren sponsor. The deal is understood to be a major addition to McLaren's portfolio, placing the lottery operator just below partners like Google, OKX and Mastercard. Allwyn branding is expected to feature on McLaren’s car and…
Understand RFU is close to replacing kit supplier @umbro, even though contract not due to end until 2028. Castore looking well placed to take on the role after deal to to work with Umbro-licensed teams. Umbro-branded England kit selling at 25% discount this morning 🏉🏉
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights…
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