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🔺 Arsenal aiming to double secondary sponsor income 🤫 #LFC’s ‘worst kept secret’ 🐺 Trump election hinders Wolves’ kit deal 🏨 #MUFC’s Marriott misfortune 94 new deals. 62 extensions. And a looming betting sponsorship ban that is forcing clubs to think differently. In our…
Exclusive: More commercial upheaval at Chelsea #CFC as CRO Casper Stylsvig exits after less than 2 years. Departure comes as club continues search for shirt sponsor. Stylsvig joined from AC Milan in 2023: sportbusiness.com/news/exclusive…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Relevent’s leadership team and office network for UEFA club rights business revealed. 💲Chief Commercial Officer: PGA Tour's Brian Oliver. 📺 Top media rights exec: Team's Oliver Holland. 🤝 Sponsorship, licensing head: Former Heineken exec Ben Blanco. 📍…
.@MCSaatchiSandE buys Mena-based sports and entertainment agency Dune 23, adding rights representation to its capabilities for 1st time. Dune only running for 2 years but making waves in Middle East: sponsorship.sportbusiness.com/news/mc-saatch…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Serie A onboards social commerce app Bazr. Serie A is set to name the Rome-based app as a new sponsor from 2024-25 in a three-year deal that will allow fans to buy game-scored match balls and memorabilia through the platform. Bazr is expected to take over…
.@EnglandRugby has today announced Castore as its new kit supplier. SportBusiness' @croninbenjamin first broke the news back in 2024 👀⬇️
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Jeep is considering making a surprise return as #Juventus' front-of-shirt sponsor as part of a proposal to share the asset with tourism body Visit Detroit. The two brands are in advanced discussion about agreements that would see them jointly adorn the men’s…
EXCLUSIVE: @Jeep mulling surprise return as @juventusfc shirt sponsor as part of a plan to share the asset with Visit Detroit. Club aiming for deal to be in place for #FIFACWC, although event regs forbid joint shirt sponsors. No such ban in Serie A sportbusiness.com/news/exclusive…
A complete rundown of every sponsorship and licensing deal agreed for the Uefa Champions League, Europa League and Conference League so far @teammarketingag
✍️ @croninbenjamin Read more on every deal agreed so far ➡️ sponsorship.sportbusiness.com/2025/03/team-w…
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Bitpanda is understood to be nearing a deal with the ATP Tour. 🎾 The sponsorship agreement is expected to focus on the DACH region. 💼 Bitpanda’s sponsorship portfolio includes Bayern Munich, AC Milan, PSG, and an endorsement of Alexander Zverev. 🏈 It…
EXCLUSIVE: @WilliamsRacing is close to a title sponsorship deal with Aussie tech firm @Atlassian Firm is behind the @Jira and @Trello products and founders were Australia’s first tech start-up billionaires. ✍️@croninbenjamin and Matt Williams
Chinese consumer electronics firm TCL in final stages of signing off on deal to become a Worldwide Olympic Partner (TOP), @SportBusiness understands. Deal not yet fully over the line but would provide replacement following loss of Panasonic. Story ⬇️ sportbusiness.com/news/exclusive…
EXCLUSIVE: Understand @WestHam has won an appeal against a £3.6m payment it was forced to make to London Stadium landlord, the LLDC. LLDC argued the payment was due after Daniel Kretinsky acquired 27-per-cent share in club in 2021. sportbusiness.com/news/west-ham-…
Boca Juniors has extended its front-of-shirt sponsorship with Betsson until 2028 – a deal that reflects the club’s historic ties to Sweden, which date back to 1906.
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Red Bull is nearing a deal with Gate.io to fill its cryptocurrency sponsorship category. The crypto exchange is set to replace Bybit, whose three-year deal—once the most valuable sponsorship between a cryptocurrency exchange and a sports…
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Pirelli has made its first entry into tennis, securing a multi-year deal with the Australian Open. The Italian tyre giant will receive virtual on-court signage, premium hospitality access, and an interactive fan activation space at Melbourne Park.
Lewis Hamilton close to an ambassador agreement with @CelsiusOfficial, putting an end to Monster Energy association. Matthew Williams with the exclusive, working right up to wire this Christmas 👇
Lewis Hamilton is close to signing a commercial agreement with energy drink brand @CelsiusOfficial as the curtain falls on his long-running association with @MonsterEnergy, @SportBusiness can reveal. sportbusiness.com/news/exclusive…
National Lottery operator @Allwyn set to sponsor the McLaren F1 team. Matt Williams with the exclusive...
𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Allwyn is set to become a #McLaren sponsor. The deal is understood to be a major addition to McLaren's portfolio, placing the lottery operator just below partners like Google, OKX and Mastercard. Allwyn branding is expected to feature on McLaren’s car and…
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