Dit vind je misschien leuk
Our 10-year target: To be the best in the world at SaaS marketing, doing work we love, with people we like, how we want. ⇢ We have the best people ⇢ We have the best process ⇢ We have the best clients ⇢ We have the industry's leading results ⇢ We have the best culture👇🏾
Deals lost for one reason kept showing up in a client’s CRM. “We went with the more established option.” Not price. Not features. Recognition. If you want to measure brand strength, check your closed lost notes. If you lose good opps due to awareness, you have a brand issue.
Confidence, composure, and conviction are the currency you transfer for acquiring capital.
oog see river. river not have discipline. river just flow where ground tell it. but river carve grand canyon over time. maybe human try too hard be rock when really water. love, oog
oog carry heavy rock everywhere. rock called "what other oog think of oog." one day oog drop rock. oog expect feel empty. instead oog feel light. oog fly now. love, oog
Sales says the leads are bad. Marketing says sales never follows up. Both feel right. It’s not ego, but disconnect. Marketing chases MQLs. Sales chases revenue. Both can win on paper while the company loses. You need: shared definition. Fast feedback. Joint ownership.
High intent doesn’t mean ready to close. Most teams treat good leads like milk with an expiry date. When they don’t convert fast, they’re dropped. Real buyers move on their own timeline. Stay relevant through smart nurture and you’ll win when the window reopens.
A low CAC looks smart on paper. In reality, it often means you’re under-investing in customers who matter. Pay more for quality. Those buyers close faster, stay longer, and tell others. That’s how you build pipeline that lasts.
Would you rather have: 10K visitors at 0.1% conversion (10 demos) or 1K visitors at 3% conversion (30 demos)? Most pick traffic. The smart ones pick buyers. Start at the bottom → high-intent, low-volume keywords. You can’t take traffic to the bank.
The CMO walks into the board meeting ready. Traffic ↑200% MQLs ↑150% Content ↑300% Then comes the question: “How much became revenue?” Silence. Smart CMOs know dashboards full of activity mean nothing if spend can’t link to pipeline, ARR, or LTV.
Sound familiar, marketing folks?
Who do I hire to create a stellar video background for zoom/teams calls?
Most SaaS Google Ads accounts look “fine” on dashboards. But 3 leaks kill performance: 1️⃣ Intent mismatch 2️⃣ Landing page drop-off 3️⃣ Attribution blind spots Fix the system, not just the ads. Busy doesn’t mean buying.
Most ABM programs don’t fail from bad strategy. They fail from silos. Ads, data, and platforms don’t talk. ABX fixes that by connecting capture, creation, and conversion into one motion that actually drives pipeline.
today oog try new thing: see successful oog without adding anything. just "oh, successful oog." not "successful oog make oog look bad" or "oog should be like that" or "oog failure compared to--" no. just "successful oog exist." suddenly oog feel... nothing bad? maybe even…
Exactly. I love how many times $GOOGL has been pronounced dead by people who fundamentally misunderstand their business model. 🤣
Low CAC is overrated. Chasing “cheap CAC” on a broken system is like bragging about buying a Ferrari… but never putting gas in it. Stop cutting fuel. Start building momentum. → Bigger ACVs → Faster velocity → Qualified pipeline
Most SaaS trial funnels don’t fail at signup. They fail at activation. You can’t scale trials if your ads chase clicks, not customers. Fix the flow: Attract → Acquire → Activate → Convert. Once your product data talks to your ad data, growth stops guessing.
If you’re generating leads but not closing deals, the problem isn’t traffic. It’s alignment. Fix where buyers lose confidence: 1️⃣ Targeting 2️⃣ Message match 3️⃣ Next steps 4️⃣ Nurture 5️⃣ Follow-up You don’t need more clicks. You need more consistency.
If pipeline is stalling at your cybersecurity SaaS company, don’t run more ads. Map the full buying journey. Cut low-intent keywords. Fix post-click friction. Prioritize trust over traffic. The best marketers don’t do more. They do less, better—and it converts.
Do the work tired. Do the work nervous. Do the work imperfectly. Do the work even when you don't feel like it. Because no matter how bad you feel when you start, you know exactly how you'll feel when you finish.
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