devopool's profile picture. Marketer. Passionate about retail. Mom of 3 (1 + twins), always with a coffee cup in hand. #Etobicoke

Devon Pool

@devopool

Marketer. Passionate about retail. Mom of 3 (1 + twins), always with a coffee cup in hand. #Etobicoke

.@statslady bringing the 💡this morning at #RCCRetailMarketing. Impressive to hear how motivated @EnvironicsA is to collaborate and find “data for good” solutions for 🇨🇦 retailers

↕️ "We have to be agile enough to understand what’s happening to different people at different times." @statslady of @EnvironicsA on utilizing data to better understand the ever-changing customer on the path to purchase. #RCCRetailMarketing

RetailCouncil's tweet image. ↕️ "We have to be agile enough to understand what’s happening to different people at different times."

@statslady of @EnvironicsA on utilizing data to better understand the ever-changing customer on the path to purchase. #RCCRetailMarketing


Devon Pool reposteó

✍️ Our first #RCCRetailMarketing Conference session: Where Storytelling Meets Community. "It’s always been about how to use social media to be clear about what the brand stands for." – Ashley Freeborn, Founder & CEO, @SmashTess.

RetailCouncil's tweet image. ✍️ Our first #RCCRetailMarketing Conference session: Where Storytelling Meets Community.

"It’s always been about how to use social media to be clear about what the brand stands for." – Ashley Freeborn, Founder & CEO, @SmashTess.

Devon Pool reposteó

A quiet moment before the storm / more than 600 guests arriving for Excellence in Retailing Award Gala - with some of our RCC team members ⁦@RetailCouncil

loveretail's tweet image. A quiet moment before the storm / more than 600 guests arriving for Excellence in Retailing Award Gala - with some of our RCC team members ⁦@RetailCouncil⁩

Doug Stephens #retailprophet was exactly what we needed this morning! Fun and interactive session to remind #retailers about the need for both “Attention and Recall” when connecting with customers #RCCSTORE23

🛍️ Stephens on connecting with young consumers using stories and avoiding table stakes. #RCCSTORE23 "What is your value to the consumer? What is it that you do that other brands can’t offer? It must connect to a tangible need."

RetailCouncil's tweet image. 🛍️ Stephens on connecting with young consumers using stories and avoiding table stakes. #RCCSTORE23

"What is your value to the consumer? What is it that you do that other brands can’t offer? It must connect to a tangible need."


The opening video at STORE always gives me chills 👏 Proud to be a part of this incredible industry and so excited for the next couple of days of #RCCSTORE23


Truly fascinating and inspiring panel about the curiosity and commitment of ⁦@Ardene1982⁩ to integrating mindfulness practice into their culture. Kudos to ⁦@RetailCouncil⁩ and the HR committee for bringing this topic to the main stage at #RCCHR23

devopool's tweet image. Truly fascinating and inspiring panel about the curiosity and commitment of ⁦@Ardene1982⁩ to integrating mindfulness practice into their culture. Kudos to ⁦@RetailCouncil⁩ and the HR committee for bringing this topic to the main stage at #RCCHR23

“Only 32% of employees believe the #tech being used at their company is working effectively.” ⁦@Tiffani_Bova⁩ ⁦@SalesforceCA⁩ taking us through changing employee expectations and how to design effective EX and CX growth strategies #RCCHR23

devopool's tweet image. “Only 32% of employees believe the #tech being used at their company is working effectively.” ⁦@Tiffani_Bova⁩ ⁦@SalesforceCA⁩ taking us through changing employee expectations and how to design effective EX and CX growth strategies #RCCHR23

The tight labour market continues to be top of mind for #retailers. Looking forward to fresh insights and POVs on how to keep teams engaged and recruit talent. #RCCHR23

And we're off at the 2023 RCC Human Resources Conference! #RCCHR23

RetailCouncil's tweet image. And we're off at the 2023 RCC Human Resources Conference! #RCCHR23


Devon Pool reposteó

PRESS RELEASE: Today’s Federal Budget contains a number of initiatives to address affordability. We feel the government missed the mark by not including two key proposals from RCC that could have made life more affordable for Canadian families. 📃: ow.ly/8agc50Nug8Y


Great learnings and POVs from a #retail panel who came into #LP from three different paths (police, store ops, military). Flexible leadership, broadening the talent pool and leveraging entrepreneurial spirit of #GenZ are key for #retention. #RCCSecure23

👔📑 Fortifying the Team: Leaders from @canadagoose (Harris Silver), @Carters (Maxine Heffernan), and @RexallDrugstore (@esquirecc_daryl) join our own @MELeBlanc_co to discuss the creative ideas and changing priorities in building an effective Loss Prevention team. #RCCSecure23

RetailCouncil's tweet image. 👔📑 Fortifying the Team: Leaders from @canadagoose (Harris Silver), @Carters (Maxine Heffernan), and @RexallDrugstore (@esquirecc_daryl) join our own @MELeBlanc_co to discuss the creative ideas and changing priorities in building an effective Loss Prevention team. #RCCSecure23


Theme of ongoing collaboration within the #retail sector continues w/ this session. @canantifraud says “can’t arrest our way out of #cybersecurity,” partnerships and education are the way forward. #RCCSecure23

🔐 @BestBuyCanada, @canantifraud, & @StaplesCanada on the rise in e-commerce fraud and the next generation of protection: Fake tracking IDs, refund fraud, and more. "It’s a cat and mouse game… You need to call audibles all the time." - Dave Cheema, Best Buy #RCCSecure2023

RetailCouncil's tweet image. 🔐 @BestBuyCanada, @canantifraud, & 
@StaplesCanada on the rise in e-commerce fraud and the next generation of protection: Fake tracking IDs, refund fraud, and more.

"It’s a cat and mouse game… You need to call audibles all the time." - Dave Cheema, Best Buy #RCCSecure2023


With a 440% increase in investment scams YOY, very important to hear directly from @canantifraud @BestBuyCanada on trends, how it’s impacting training and evolving daily #FPM2023 #RCCSecure23

devopool's tweet image. With a 440% increase in investment scams YOY, very important to hear directly from @canantifraud @BestBuyCanada on trends, how it’s impacting training and evolving daily #FPM2023 #RCCSecure23

“LP is critical to where #retail goes next” according to @tonycdonofrio. Insightful session, lots of takeaways for retailers to bring back to their ops, IT and #lossprevention teams. #RCCSecure23

📈🎙️ @tonycdonofrio, CEO of TD Insights, kicks off the speaker sessions with 10 trends that are "changing everything" in retail and loss prevention. 🔵 Frictionless commerce 🟢 Consumer power 🔴 Violence in stores #RCCSecure2023

RetailCouncil's tweet image. 📈🎙️ @tonycdonofrio, CEO of TD Insights, kicks off the speaker sessions with 10 trends that are "changing everything" in retail and loss prevention.

🔵 Frictionless commerce
🟢 Consumer power
🔴 Violence in stores

#RCCSecure2023


Profitable retailers are in investing 13x more in #geolocation for 2023- @tonycdonofrio #RCCSecure23 @RetailCouncil

devopool's tweet image. Profitable retailers are in investing 13x more in #geolocation for 2023- @tonycdonofrio #RCCSecure23 @RetailCouncil

RCC’s LP Advisor Rui Rodrigues and #LP committee chair Paul Trickett highlight the collaboration happening across the sector to address increases to violence, arson and property crime #RCCSecure23

devopool's tweet image. RCC’s LP Advisor Rui Rodrigues and #LP committee chair Paul Trickett  highlight the collaboration happening across the sector to address increases to violence, arson and property crime #RCCSecure23

Full house here at #RCCSecure23 Looking forward to a great morning of #retail #lossprevention sessions


Eric Morris @googlecanada confirming that Canadians (myself included 👋) are still confused about what to wear outside of the house (via upticks to search trends) #RCCSTORE22

devopool's tweet image. Eric Morris @googlecanada confirming that Canadians (myself included 👋) are still confused about what to wear outside of the house (via upticks to search trends) #RCCSTORE22

Devon Pool reposteó

Susan O'Brien @CanadianTire: We don't see our jobs as selling products - we see our job as protecting a #brand that is so important to #Canadians #RCCSTORE22 #retailmatters

RetailCouncil's tweet image. Susan O'Brien @CanadianTire: We don't see our jobs as selling products - we see our job as protecting a #brand that is so important to #Canadians #RCCSTORE22 #retailmatters

“Lining up to pay for your food is no longer acceptable in 2022.” Interesting discussion/debate on the state of #ecomm #RetailJobs and #RetailTech. #RCCSTORE22


So happy to be back at #RCCSTORE22. Packed house- the amazing @RetailCouncil team has done it again. Wishing everyone a great couple of days! #retailmatters

devopool's tweet image. So happy to be back at #RCCSTORE22. Packed house- the amazing @RetailCouncil team has done it again. Wishing everyone a great couple of days! #retailmatters

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