Eric D. Noren
@ercnrn
Digital strategy & growth. Focus on AI, SEO, martech & web ops. Creator of Bankshot Strategy, Periodic Table of Business Strategy & AI Susceptibility Index
Most teams are optimizing content. Very few are optimizing coherence. Guess which one AI systems reward.
AI can’t surface a brand a human never thinks to name. Demand generation didn’t get replaced by AI — it became the entry ticket.
SEO didn’t disappear. It moved upstream. From ranking pages → resolving entities → trusting systems.
AI systems don’t “discover” brands. They avoid uncertainty. If your facts, claims, and identity drift across surfaces, invisibility isn’t a penalty — it’s risk management.
When an AI answers a question, is it choosing the best content... or the least ambiguous version of reality?
You can rank perfectly in AI search and still never show up. That’s because visibility now depends less on pages and more on whether a system can recognize who you are at all.
If your growth strategy depends on removing friction, ask this early: What advantage survives once everyone copies the price?
Free trading didn’t democratize finance. It democratized mediocrity by pulling the entire industry into operational parity.
Amazon used low prices to build a moat. Robinhood used low prices and never built one. Same tactic, radically different outcomes.
The most dangerous competitive move is one your rivals can copy instantly. Zero commissions scaled adoption — and erased Robinhood’s insulation at the same time.
United States Trends
- 1. #BLACKWHALE 101 B posts
- 2. Renee 1,28 Mn posts
- 3. Ja Morant 9.704 posts
- 4. Max Kepler N/A
- 5. Drive Baby Drive 18,5 B posts
- 6. #DigitalBlackoutIran 330 B posts
- 7. Alpha News 17,2 B posts
- 8. PEDs N/A
- 9. FINALLY DID IT 793 B posts
- 10. Duke Tobin 1.029 posts
- 11. T-Rex 2.123 posts
- 12. Drive Drive 362 B posts
- 13. Bodycam 24,5 B posts
- 14. Grizzlies 8.613 posts
- 15. Becca 12,9 B posts
- 16. Piers 6.853 posts
- 17. Brahim Diaz 9.583 posts
- 18. #LawEnforcementAppreciationDay 1.478 posts
- 19. Phala 2.506 posts
- 20. Drew 88 B posts
Something went wrong.
Something went wrong.