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Perspectives on business communications

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Andrew Hill: Nike’s decision to make American football player Colin Kaepernick a face of its latest advertising campaign is bold and overtly political. It is also a shrewd commercial calculation. on.ft.com/2LUQOZP

ft.com

Colin Kaepernick is a shrewd choice for Nike’s new campaign

The NFL quarterback who protested against racism is an overtly political figurehead


Tough piece from the @WSJ on @sherylsandberg and the reputational issues faced by @facebook: on.wsj.com/2NQatfc. Issues are huge, but previous mistakes still seem to dominant the story. Where is the positive new narrative, for investors and the public?


The @Nike @Kaepernick7 campaign backlash - controversial territory, but minimal disruption to share price despite widespread coverage (on.wsj.com/2wTgctB). Given size of business, long term impact on reputation probably negligible. Likely a calculated risk.


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