fmathmann's profile picture. Marketing Associate Professor at QUT visiting Columbia Business School. Big Data and Motivation in Retail, Service & Branding

Frank Mathmann

@fmathmann

Marketing Associate Professor at QUT visiting Columbia Business School. Big Data and Motivation in Retail, Service & Branding

Frank Mathmann reposted

Consumers in densely populated areas respond more favourably to large online assortments. Read the research by @rosiethuypham, @fmathmann, F. Septianto and M. Chylinski: doi.org/10.1016/j.jret… #JournalofRetailing #AssortmentSize #PopulationDensity #ProductEvaluation

JRetailing's tweet image. Consumers in densely populated areas respond more favourably to large online assortments.
Read the research by @rosiethuypham, @fmathmann, F. Septianto and M. Chylinski: doi.org/10.1016/j.jret…

#JournalofRetailing #AssortmentSize #PopulationDensity #ProductEvaluation

How can social media managers engage consumers to share posts that motivate consumers to “be right and act”? Check out our new paper! myscp.onlinelibrary.wiley.com/doi/10.1002/jc…


Frank Mathmann reposted

A recently published article in JCP introduces the concept of regulatory focus-mode fit and demonstrates its important implications for variety seeking behavior. Thuy Pham @fmathmann Hyun Seung Jin E. Tory Higgins myscp.onlinelibrary.wiley.com/doi/10.1002/jc…


Frank Mathmann reposted

Improving employment outcomes for young people with #psychosocial disability is the focus of a new research project being led by @QUT, the Australian Retail Association (@retailaustralia) and Disability Employment Australia. #Retail #Disability miragenews.com/new-research-p…


Frank Mathmann reposted

#customer reactions to #fake #smiles @thuyminhpham, Lechner & @fmathmann find that employees' inauthenticity has a negative effect on performance only when consumers have low choice restrictions Available here 👇 onlinelibrary.wiley.com/doi/full/10.10… @WileyPsychology

PsychMarJournal's tweet image. #customer reactions to #fake #smiles 

@thuyminhpham, Lechner & @fmathmann find that employees' inauthenticity has a negative effect on performance only when consumers have low choice restrictions

Available here 👇
onlinelibrary.wiley.com/doi/full/10.10…

@WileyPsychology

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