Frank Mathmann
@fmathmann
Marketing Associate Professor at QUT visiting Columbia Business School. Big Data and Motivation in Retail, Service & Branding
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Consumers in densely populated areas respond more favourably to large online assortments. Read the research by @rosiethuypham, @fmathmann, F. Septianto and M. Chylinski: doi.org/10.1016/j.jret… #JournalofRetailing #AssortmentSize #PopulationDensity #ProductEvaluation
How can social media managers engage consumers to share posts that motivate consumers to “be right and act”? Check out our new paper! myscp.onlinelibrary.wiley.com/doi/10.1002/jc…
A recently published article in JCP introduces the concept of regulatory focus-mode fit and demonstrates its important implications for variety seeking behavior. Thuy Pham @fmathmann Hyun Seung Jin E. Tory Higgins myscp.onlinelibrary.wiley.com/doi/10.1002/jc…
Improving employment outcomes for young people with #psychosocial disability is the focus of a new research project being led by @QUT, the Australian Retail Association (@retailaustralia) and Disability Employment Australia. #Retail #Disability miragenews.com/new-research-p…
#customer reactions to #fake #smiles @thuyminhpham, Lechner & @fmathmann find that employees' inauthenticity has a negative effect on performance only when consumers have low choice restrictions Available here 👇 onlinelibrary.wiley.com/doi/full/10.10… @WileyPsychology
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