Surfside
@getsurfside
We build Software, Infrastructure and APIs for turning first party customer data into personalized advertising campaigns.
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In the latest episode of Dispensary Marketing Podcast, our VP of Operations, Matthew Shait, dives into the importance of digital marketing for Cannabis. Big thanks to Brandon Quan for hosting and driving an insightful conversation! 🎙 Listen here: ↳ youtube.com/watch?v=0EI7FK…
youtube.com
YouTube
Discussing Cannabis Marketing Strategy With Surfside.io
Will you be at @advertisingweek in New York this week? Come check out our session at 5:30pm today. We'll be talking about the cannabis industry, first-party data, and why action-based marketing is so important: newyork.advertisingweek.com/aw/schedule/se… #advertisingweek #awnewyork
Will you be going to Santa Rosa for @HallofFlowers_ next week? Come say hi at Booth B314. We've got an interactive ad gallery, a cool customer journey map, and some awesome SURF swag waiting for you!
Looking into #cannabis advertising platforms? Here are five things you should consider, from compliance and ad design to customer data and audience targeting: surfside.io/article/cannab…
Last year, cannabis sales rose 65% on the Friday before Labor Day. This year, we think that trend will continue. Here's some tips on how to get your #cannabis ad campaign ready: surfside.io/article/labor-…
Did you hear the news last week? We're officially live in Canada! Thanks to @BzCannabis for covering the big announcement: benzinga.com/markets/cannab…
Fourth of July, long a day of protest for cannabis legalization, has also become a major driver of legal sales. adweek.it/3bGw2jj
Last chance to register for our webinar tomorrow! Learn about SEO, web optimization, and advertising for the #cannabis space. Sign up here: rangemarketing.com/range-surfside…
Big thanks to @BzCannabis for sharing the exciting news first: Today, Surfside launched Retail Intelligence Targeting, a new feature for the Surfside Platform that gives dispensaries & brands a new way to advertise based on inventory levels. #cannabis benzinga.com/markets/cannab…
Not every regular cannabis consumer considers themselves "stoners." Here's a new article by @BlaiseLucey00 breaking down why personalization in cannabis advertising is so important: surfside.io/article/person…
Determined to discount? @YouGov research shows that price is only one factor for #cannabis consumers. Read about what else you can do to build a cannabis brand in our latest piece here: surfside.io/article/cannab…
What an amazing time at Greenstreet Festival! Big thanks to @garyvee and team for putting on such a great event. Looking forward to the next one!
The haul for 6 days around this high holiday? $400M. Not Blowing Smoke: Legal Weed Market Is Expected to Hit $130 Million on 4/20 @AkernaCorp @BDSA_Insights @MissGrass @brightfieldgrp @getsurfside @headset_io @YouGov adweek.it/3OpqF6C via @Adweek
adweek.com
Legal Cannabis Market Expected to Hit $130 Million This 4/20
Believe the hype: Akerna predicts a 16% increase over 2021's unprecedented totals.
Cannabis businesses need to reach consumers before 4/20 weekend this year—otherwise, they might miss them. Strategies and data on the largest #cannabis sales day of the year can be found in @getsurfside's latest 4/20 Grow Book: surfside.hubspotpagebuilder.com/420-grow-book #cannabisindustry #420
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