The Marketing Mentor
@josiahgo
Bestselling author. Chairman of Mansmith and Fielders Independent Director of Unionbank of the Philippines.
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Even if you hustle and network, your business model might still be broken. Watch out for red flags, there are too many to ignore! josiahgo.com/why-hustle-alo… #BusinessModel #Entrepreneurship #BusinessModelAudit
#Marketing Tip 6230: You plan offense when defending, you plan defense when attacking, think “and”, not “or”!
#Marketing Tip 6229: The market is a brutal teacher. Stress test before your launch.
#Risk distortion is real josiahgo.com/escaping-the-r… #stratplan
I spent eight years in theology school, diving deep into Scripture, leadership, and human condition. And among all the stories and lessons, one stuck with me, the story of King David and the prophet Nathan. Click: josiahgo.com/red-teams-what… #redteam
#Rituals can hijack #strategy. Is your stratplan a ritual? Find out josiahgo.com/is-your-strate… #stratplan #strategicplanning #strategy
#Marketing Tip 6228: Have courage to be vulnerable. Take calculated risks in order to grow. #thinking #risk #strategy #innovation
Branding fundamentals, like positioning, emotional resonance, credibility, and brand association, proved decisive in a political landscape where attention is scarce, but expectations are rising. . . josiahgo.com/decoding-the-2…
Samie Lim is the man who brought the celebration of Mother’s Day to the Philippines. Here’s his POV on the cultural adaptation and marketing strategies behind the movement. josiahgo.com/qa-with-samie-… #mothersday #ILoveMom
#Marketing Tip 6227: Growth and profit can blind many. #criticalthinking
#Marketing Tip 6226: Being alone is not a problem, it is a privilege. #clarity #thinking #reflection #outgrow
PayMongo CEO Jojo Malolos on leading a #transformation josiahgo.com/qa-with-paymon…
Kathy Mercado on the Future of Hospitality Marketing josiahgo.com/qa-with-newpor… #hospitalitymarketing
#Marketing Tip 6225: Our emotions and moods guide what we pay attention to and how we react to the information we encounter. #emotions #music
#Marketing Tip 6224: Never take specified time for granted. #service #empathy #delivery #mission #BigPicture #Story
#Marketing Tip 6223: Never weaponize your child’s image or social media account for personal leverage. Build your reputation and influence on trust, not manipulation. Authenticity and respect are the foundation of lasting connections. #Authenticity #Respect #TrustOverTactics
#Marketing Tip 6222: Governance is critical; practice what you preach
#Marketing Tip #6221: Motivators become mere satisfiers when used too often. When removed, the satisfier turns into a dissatisfier. #Incentive #Reward #SalesforceManagement
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