The Marketing Mentor
@josiahgo
Bestselling author. Chairman of Mansmith and Fielders Independent Director of Unionbank of the Philippines.
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#Startup founders can learn a lot from #protest organizers: Build movements, not just products. Rally with purpose. Empower your people. Lead with meaning. Read more: josiahgo.com/what-startup-f…
At 17, I made a costly mistake. I hired the wrong family driver, based on appearance and a neatly written biodata, without doing any background check. On his first day, he carnapped our car. Looking back . . . josiahgo.com/when-trust-fai… #trust #trustflywheel #trusteconomy
Reforms are uncomfortable by nature, especially when those who must change refuse to see their own flaws. #Accountability starts with #humility, the first step in defeating denial, pride, and ego.
What’s the route to accountability? Is transparency an outcome or a bridge? How does culture play a role in creating trust? How does trust begin in the first place? josiahgo.com/pestle-trends-…
Doing business in Asia? Just look at how they process credit card payments josiahgo.com/trust-and-tran… #trust #culture #trusteconomy
Even if you hustle and network, your business model might still be broken. Watch out for red flags, there are too many to ignore! josiahgo.com/why-hustle-alo… #BusinessModel #Entrepreneurship #BusinessModelAudit
#Marketing Tip 6230: You plan offense when defending, you plan defense when attacking, think “and”, not “or”!
I spent eight years in theology school, diving deep into Scripture, leadership, and human condition. And among all the stories and lessons, one stuck with me, the story of King David and the prophet Nathan. Click: josiahgo.com/red-teams-what… #redteam
#Rituals can hijack #strategy. Is your stratplan a ritual? Find out josiahgo.com/is-your-strate… #stratplan #strategicplanning #strategy
#Marketing Tip 6228: Have courage to be vulnerable. Take calculated risks in order to grow. #thinking #risk #strategy #innovation
Branding fundamentals, like positioning, emotional resonance, credibility, and brand association, proved decisive in a political landscape where attention is scarce, but expectations are rising. . . josiahgo.com/decoding-the-2…
Samie Lim is the man who brought the celebration of Mother’s Day to the Philippines. Here’s his POV on the cultural adaptation and marketing strategies behind the movement. josiahgo.com/qa-with-samie-… #mothersday #ILoveMom
#Marketing Tip 6226: Being alone is not a problem, it is a privilege. #clarity #thinking #reflection #outgrow
Kathy Mercado on the Future of Hospitality Marketing josiahgo.com/qa-with-newpor… #hospitalitymarketing
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