
Kate Rouch 🛡️
@kate_rouch
Passionate about using creativity to help founders + their category defining companies win. OpenAI CMO 🚀🌚 Proud mom 👧👶🏼. Opinions = mine.
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a 100-second look at how people are using chatgpt at work
So smart.
Mark Cuban is the greatest marketer of all time. Every video generated from his Cameo includes “Brought to you by Cost Plus Drugs,” even when it’s not in the prompt. He baked this into his Cameo preferences, so every Sora post he appears in is an ad for Cost Plus Drugs.

For those of you on Sora, my Cameos are open. Have at it
sora hit 1M app downloads in <5 days, even faster than chatgpt did (despite the invite flow and only targeting north america!)! team working hard to keep up with surging growth. more features and fixes to overmoderation on the way!
At 26, @shayne_coplan built a company thriving in 🇺🇸. We have to keep fighting for the conditions that make stories like Shayne’s possible again and again. This was almost a very different story.
No grit, no pearl. @shayne_coplan is the real deal. What a day!
2020, running out of money, solo founder, HQ in my makeshift bathroom office. little did I know Polymarket was going to change the world.

You can just do things. 🚢
OpenAI is operating on a different level. The amount they have shipped in the past few weeks (and months!) is incredible. Feels like we are witnessing a generational run.
Doing
Things I didn’t see coming a week ago…. OpenAI with apps in the 1st and 2nd spot.

Marketing may not get you a $1B counter offer from Meta, but it sure is fun. Come on down @GabrielPeterss4 💊
20 millions views on my sora 2 posts, openai marketing team might poach me
“The most powerful element in advertising is the truth.” - Bill Bernbach
A few months ago I was skeptical of Waymo. Dystopian vibes. Now I’ll pick it over Uber every time: cleaner, safer, often cheaper. Total convert.
Slowly, then all (12) at once
4/5 Progress is very fast! A year ago, AI struggled with even easy contest problems. Now it performs better than the best human teams. If this trend continues, next year we may see real scientific discoveries made by AI.
The good news keeps coming. I’m thrilled to share that @brandonmcgraw has joined OpenAI as our new Head of Product Marketing for Applications, including ChatGPT. ChatGPT has grown to ~700 million users. Every day we’re focused on bringing the delight, magic, and utility of…
It’s rare for competitors to collaborate. Yet that’s exactly what OpenAI and @AnthropicAI just did—by testing each other’s models with our respective internal safety and alignment evaluations. Today, we’re publishing the results. Frontier AI companies will inevitably compete on…
OpenAI is helping advance the scientific frontier while Chat GPT helps patients like me advocate for themselves. I’ve used it every single day during my cancer care.
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