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"What is halal copywriting," he asked me while drinking his warm double espresso. "See your 'Only 50 spots left' when you have unlimited seats?" I asked. "Yeah?" "Well, that’s the opposite, akhi."
The Prophet ﷺ said: "Whoever cheats us is not one of us. Trickery and deceit are in the Fire." — Sahih Muslim 102 But sure, keep telling yourself those "little white lies" in your sales copy are fine.
How many "tomorrow inchallah" do you need before you finally start?
Ran funnels for French businesses for 8 years. Ditched the agency, kept the copywriting. Never felt so at peace. Alhamdulillah.
Copywriting summed up in 8 words: Grab attention fast, then make buying feel inevitable. Remember this the next time you're writing copy.
Three words that separate halal copy from haram… ‘Can you prove it?’ If the answer is no, delete that sentence.
You have to fail in order to succeed at anything.
I write copy using a timer set at 33:33. Here's why. Writing isn't hard. Staring at a blank page waiting for words to come is hard. You check your emails... You grab your phone a bazillion times... Then you turn to YouTube for "research" purposes. All because your brain is…
You don’t need (and shouldn’t) lie in your copy. Those inflated numbers? Those “as seen on” logos? Those testimonials written by people who only live in your head? They’ll do you more harm than good, brother.
Never lose hope. Everything will be okay at the end. Those dark clouds above your head will vanish. Have trust.
Dead simple strategy for search ads: Your prospect already wrote your ad copy. They just left it on your competitors’ 1-star reviews.
Don’t make your copy about you. There is nothing worse for a prospect to land on your pretty little Framer-made website… And read "We help X do Y." Boom! The first word he sees is "we" not "you." He came to fix a problem HE has, not to read about how great YOU are.
If AI makes your static ads, your videos, your copy, and things I don’t even want to know about… who’s really the assistant here?
"Is it haram to say my course is 'life-changing'?" I asked: "Does it change their life?" "Yeah, people quit their jobs after taking it" Me: "Then it's not haram. It's just accurate."
Eugene Schwartz said "Copy can't CREATE desire. It can only channel existing desire." Translation for Muslim entrepreneurs: Stop trying to convince people they need what you're selling. Find people who ALREADY want it. Then show them why YOU'RE the solution.
A weak headline is like a salesman who rings your doorbell and says 'HEY YOU' and then tries to sell you insurance.
Marketers who only read marketing books end up sounding the same. Read thrillers and steal the pacing. Read romance and steal the desire building. Read mystery and steal the curiosity gaps. Your prospects don't want to be sold to. They want to be hooked.
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