Kevin | The Halal Copywriter
@kevinwriteshere
I help Muslim entrepreneurs sell more with halal copywriting | 20+ years revert, proud French, running mostly on coffee & tawakkul
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You have to fail in order to succeed at anything.
I write copy using a timer set at 33:33. Here's why. Writing isn't hard. Staring at a blank page waiting for words to come is hard. You check your emails... You grab your phone a bazillion times... Then you turn to YouTube for "research" purposes. All because your brain is…
You don’t need (and shouldn’t) lie in your copy. Those inflated numbers? Those “as seen on” logos? Those testimonials written by people who only live in your head? They’ll do you more harm than good, brother.
Never lose hope. Everything will be okay at the end. Those dark clouds above your head will vanish. Have trust.
Dead simple strategy for search ads: Your prospect already wrote your ad copy. They just left it on your competitors’ 1-star reviews.
Don’t make your copy about you. There is nothing worse for a prospect to land on your pretty little Framer-made website… And read "We help X do Y." Boom! The first word he sees is "we" not "you." He came to fix a problem HE has, not to read about how great YOU are.
If AI makes your static ads, your videos, your copy, and things I don’t even want to know about… who’s really the assistant here?
"Is it haram to say my course is 'life-changing'?" I asked: "Does it change their life?" "Yeah, people quit their jobs after taking it" Me: "Then it's not haram. It's just accurate."
Eugene Schwartz said "Copy can't CREATE desire. It can only channel existing desire." Translation for Muslim entrepreneurs: Stop trying to convince people they need what you're selling. Find people who ALREADY want it. Then show them why YOU'RE the solution.
A weak headline is like a salesman who rings your doorbell and says 'HEY YOU' and then tries to sell you insurance.
Marketers who only read marketing books end up sounding the same. Read thrillers and steal the pacing. Read romance and steal the desire building. Read mystery and steal the curiosity gaps. Your prospects don't want to be sold to. They want to be hooked.
Car dealership owner dressed as a cowboy, screaming about 0% APR while riding a horse through his showroom. That's a real 80s commercial I just watched. 80s ads had passion. Modern ads have brand guidelines. That's the whole problem.
Most ads sound like they’re written in a boardroom by accountants in suits. But your customer is scrolling at 11pm, exhausted and desperate to find a solution. Talk to THAT person like you were sitting next to him.
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