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So I have some exciting news... For those who've been around a while , if you remember, I started a podcast called Ad Spend with the two homies @rabahrahil and @codyplof back in the day. We talked all things media buying. Tactics. Strategy. Brought on guests. It was THE…
5K ad credits…why not?
"30% off sitewide" is the laziest strategy in e-commerce. Deep discounts without margin strategy create vanity wins and operational headaches. You're literally training customers to only buy when you're desperate. Smart operators use bundle architecture and perceived value to…
Just got the fastest YES we’ve ever seen. Obvi pitched at Hy-Vee’s Opportunity Summit and walked away with a red ticket. Rolling into Hy-Vee stores this January. Midwest, let’s do this. 💖🔥 #CPG #RetailWins #Obvi
After Obvi hit $90M in sales, I had to explain to our board why we couldn't account for six-figures worth of inventory. Our "sophisticated" Google Sheets system was complete garbage. At that scale, growth started coming from places we never expected—Walmart, Rite Aid, retail…
Sometimes the best ROI isn’t in the data, it’s in the moment the customer feels seen. Ankur breaks down how small touches-like sending the next size up, can create lasting loyalty that metrics can't always measure. In DTC, not everything worth doing shows up in the dashboard.
People don’t always choose, they default. And if your product layout isn’t strategic, you could be losing long-term value without even realizing it. Ankur Goyal's story on swim diapers says it all.
Retention doesn’t start after the sale, it starts at the scroll. If your ad can’t clearly pitch the product, you’ve already lost them. This clip breaks down how a simple messaging guardrail can fix the disconnect between brand, performance, and retention.
Your site has 5 seconds to make it easy… or lose the sale. Quick Buy isn’t just a shortcut, it’s the start of a smarter customer experience. Because the moment of acquisition is where retention really begins.
Our Amazon Brand Shop was a mess. • Old product labels • Banners with stuff we don’t sell • Random agency “designs” stacked over the years We cleaned it up → now it actually reflects our brand. Your Brand Shop = your digital flagship. Treat it like one.
A lot of founders ignore this conversation until it’s too late. @therealRoShow explains why diversifying your supply chain is the move right now, not next year. Whether it’s moving to a new factory or exploring U.S. production, the brands that survive are already adapting.…
What if your next $100M brand only needed a CEO and a Creative Director? That’s where AI is taking ecomm…and fast. @therealRoShow shared how the new blueprint for scale is lean, automated, and still driven by creative. Wild times for brand builders. Catch the full episode of…
Sometimes the most unexpected questions lead to the best conversations. A fun reminder that great branding starts with being real.
Most brands think growth is just about “better ads.” Here’s the truth: We didn’t scale Obvi to $100M+ with just great creative and a Meta ad account. We built a full-stack marketing system that works even when CAC goes up and ROAS goes down: → Retail expansion to unlock…
Words can sell, but real proof seals the deal. When you’re passionate about what you’re selling, you’re not afraid to get a little bold (and maybe a little weird). That’s how you make believers.
Collagen is the most underrated founder supplement. Forget aesthetics - I need my spine to survive Q4.
I’m sorry why did it take over 8 hours to get our plane back to the gate @united @EWRairport …talk about logistics issues
A brand isn’t just a product on a shelf, it’s the story you bring into every room (yes, even the bathroom). When you make people talk, you build more than a customer base — you build a tribe.
When the product demo is so good it’s almost too real. This is the kind of bold, creative marketing that stops the scroll, and reminds us that great branding isn't afraid to get a little messy.
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