mTab
@mTAB
Adapt to change, drive innovation, and win customers with the world’s leader in AI-driven decision intelligence, mTab.
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Healthier ingredients, sustainable packaging, serving size and flavors are just a few of the dimensions #food and #beverage (F&B) brands like @CocaCola, @Nabisco, @GeneralMills, @PepsiCo, @Fritolay, @Campbells are looking to #AI for help with. linkedin.com/pulse/how-ai-j…
With @warnerbros' up for sale, there are several #mediaandentertainment (M&E) platforms looking at a potential acquisition of parts or the whole of the business, including @Netflix, @Amazon, @Apple and @Comcast, making #AI-driven #audienceinsights vital. linkedin.com/pulse/warner-b…
As #streaming platforms, including @Netflix, @paramountplus, @Hulu, @HBO and @PrimeVideo, continue to dominate the #entertainment market, traditional #television providers, like @Comcast, @verizonfios, @DIRECTV and @dish, are gaining an #advertising edge. linkedin.com/pulse/streamer…
#Colors are causing chaos for #foodandbeverage (F&B) brands like @CocaCola, @PepsiCo, @Nabisco, @GeneralMills and @MDLZ as gov regulations remove dyes and consumers demand healthier options. Yet #AI is providing clarity and compliance. linkedin.com/pulse/overcomi…
Review how @TiVo's DVR distractions led to its losing the #streaming war as @Netflix, @Hulu, @Disneyplus and @paramountplus found their footing. linkedin.com/pulse/distract…
@mTab CEO, @MarkLangsfeld, was recently featured in the @Insight250 / @InsightsMRX article highlighting expert perspectives from #insight and #marketresearch leaders worldwide, including organizations like @Esomar, @Ipsos, @Chobani, @Samsung and @Nestle.
#EV market struggles grow as @VW, @Nissan and @Honda all have missteps. Pressures are increasing according to @Ford CEO Jim Farley, saying, "The Chinese are the 700-pound gorilla in the #EVindustry. There's no real competition from @Tesla, @GM or @Ford." linkedin.com/pulse/autos-ne…
As the '#StreamingWars' wage on, #streamers like @Netflix, @Hulu, @PrimeVideo and @HBO seek advantages for #subscription growth and #advertising revenue. @paramountplus is unveiling a broader #audience #ad format to attract #advertisers. linkedin.com/pulse/paramoun…
As audiences turn to #streaming, like @Netflix, @Hulu, @paramountplus and @PrimeVideo, for their #entertainment, the medium is starting to overtake traditional #theaters, like @RegalMovies, @AMCTheatres and @Cinemark for newly released #movies. linkedin.com/pulse/conqueri…
As #streaming brands battle for #subscribers, #sports is a major acquisition driver for @Netflix, @paramountplus, @peacock, @ESPNPlus and @PrimeVideo, with 24% of subscriber growth driven by sports, but building loyalty beyond the game is the trick play. linkedin.com/pulse/streamer…
As #streaming dominates #entertainment, with @paramountplus, @hulu , @Netflix, @HBOMax and @PrimeVideo leading, traditional #cable / #satellite #TV providers, including @Comcast, @DIRECTV, @dish and @verizonfios need a #DataDriven #ViewerCentric focus. linkedin.com/pulse/skys-lat…
With 45% of US adults identifying as #bioactivists, they are focusing on the #health benefits of #food and #beverage products. This #WellnessWave has brands like @PepsiCo, @MDLZ , @KraftHeinzCo, and @TysonFoods looking to #AI address this trend. linkedin.com/pulse/data-dri…
As the #entertainment landscape shifts towards #streaming, it comes with evolving #audience expectations. Streaming brands like @paramountplus, @Netflix, @Hulu, @HBO and @PrimeVideo, are using #AI to deliver programs that align with #viewer affinities. linkedin.com/pulse/must-see…
Despite negative EV developments with @Honda, @VW and @Nissan, there is positive news coming from @Hyundai and @Kia, as they have now sold a combined 1.5 million eco-friendly cars in the US. linkedin.com/pulse/hyundai-…
As #streaming becomes the king of #media, what was once a dominant, stable, shared, predictable medium is fragmenting in both definition and delivery. This is impacting #AdTeams at @Netflix, @YouTube, @Paramountplus, @Hulu, @PrimeVideo and @HBO. linkedin.com/pulse/kings-ch…
@mTab CEO Mark @Langsfeld was recently featured by the #InsightsAssociation @TweetMRS and @Insight250, discussing lessons from #AI #innovation with industry leaders from around the world. insightsassociation.org/News-Updates/A…
The sophistication of #ShopperDecisions requires F&B products to connect on a multitude of dimensions that consumers want through #data, #technology, #insights and #intelligence. See how @Danone, @Nestle and #Kellanova are crystallizing consumer chaos. linkedin.com/pulse/how-fb-b…
As the #automotive market becomes more complex and drivers become more sophisticated in their purchase demands, more #OEMs are realizing they need enhanced technologies to analyze demand shifts to develop #vehicles that align with consumer trends. linkedin.com/pulse/market-m…
linkedin.com
Market Missteps Drive More Issues for OEMs, Including Volkswagen and Nissan
As the automotive market becomes more complex and drivers become more sophisticated in their purchase demands, more OEMs are realizing they need enhanced technologies to analyze demand shifts to...
'Content is king' in the #mediaandentertainment (M&E) industry, but #adtech is becoming a royal revenue stream for @Netflix, @paramountplus, @Hulu and @HBOMAX. #Ad success is driven by intelligent infrastructure to deliver relevant and engaging ads. linkedin.com/pulse/how-ai-a…
linkedin.com
How AI Ad Tech is as Vital as Hollywood Hits in the Streaming Wars
While the adage 'content is king' still reigns in the media and entertainment (M&E) industry, ad tech is quickly becoming a royal revenue stream for many streaming brands, including Netflix, Paramo...
#SportsStreaming brands are taking a data-driven focus with their value propositions with a deeper understanding of their Average Revenue Per User (#ARPU), with @paramountplus, @PrimeVideo, @Peacock and @ESPN racing to attract sports fans. linkedin.com/pulse/media-fo…
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