mTAB's profile picture. Adapt to change, drive innovation, and win customers with the world’s leader in AI-driven decision intelligence, mTab.

mTab

@mTAB

Adapt to change, drive innovation, and win customers with the world’s leader in AI-driven decision intelligence, mTab.

Healthier ingredients, sustainable packaging, serving size and flavors are just a few of the dimensions #food and #beverage (F&B) brands like @CocaCola, @Nabisco, @GeneralMills, @PepsiCo, @Fritolay, @Campbells are looking to #AI for help with. linkedin.com/pulse/how-ai-j…


With @warnerbros' up for sale, there are several #mediaandentertainment (M&E) platforms looking at a potential acquisition of parts or the whole of the business, including @Netflix, @Amazon, @Apple and @Comcast, making #AI-driven #audienceinsights vital. linkedin.com/pulse/warner-b…


#Colors are causing chaos for #foodandbeverage (F&B) brands like @CocaCola, @PepsiCo, @Nabisco, @GeneralMills and @MDLZ as gov regulations remove dyes and consumers demand healthier options. Yet #AI is providing clarity and compliance. linkedin.com/pulse/overcomi…


@mTab CEO, @MarkLangsfeld, was recently featured in the @Insight250 / @InsightsMRX article highlighting expert perspectives from #insight and #marketresearch leaders worldwide, including organizations like @Esomar, @Ipsos, @Chobani, @Samsung and @Nestle.

mTAB's tweet image. @mTab CEO, @MarkLangsfeld, was recently featured in the @Insight250 / @InsightsMRX article highlighting expert perspectives from #insight and #marketresearch leaders worldwide, including organizations like @Esomar, @Ipsos, @Chobani, @Samsung and @Nestle.

#EV market struggles grow as @VW, @Nissan and @Honda all have missteps. Pressures are increasing according to @Ford CEO Jim Farley, saying, "The Chinese are the 700-pound gorilla in the #EVindustry. There's no real competition from @Tesla, @GM or @Ford." linkedin.com/pulse/autos-ne…


As #streaming brands battle for #subscribers, #sports is a major acquisition driver for @Netflix, @paramountplus, @peacock, @ESPNPlus and @PrimeVideo, with 24% of subscriber growth driven by sports, but building loyalty beyond the game is the trick play. linkedin.com/pulse/streamer…


With 45% of US adults identifying as #bioactivists, they are focusing on the #health benefits of #food and #beverage products. This #WellnessWave has brands like @PepsiCo, @MDLZ , @KraftHeinzCo, and @TysonFoods looking to #AI address this trend. linkedin.com/pulse/data-dri…


As the #entertainment landscape shifts towards #streaming, it comes with evolving #audience expectations. Streaming brands like @paramountplus, @Netflix, @Hulu, @HBO and @PrimeVideo, are using #AI to deliver programs that align with #viewer affinities. linkedin.com/pulse/must-see…


Despite negative EV developments with @Honda, @VW and @Nissan, there is positive news coming from @Hyundai and @Kia, as they have now sold a combined 1.5 million eco-friendly cars in the US. linkedin.com/pulse/hyundai-…


As #streaming becomes the king of #media, what was once a dominant, stable, shared, predictable medium is fragmenting in both definition and delivery. This is impacting #AdTeams at @Netflix, @YouTube, @Paramountplus, @Hulu, @PrimeVideo and @HBO. linkedin.com/pulse/kings-ch…


@mTab CEO Mark @Langsfeld was recently featured by the #InsightsAssociation @TweetMRS and @Insight250, discussing lessons from #AI #innovation with industry leaders from around the world. insightsassociation.org/News-Updates/A…

mTAB's tweet image. @mTab CEO Mark @Langsfeld was recently featured by the #InsightsAssociation @TweetMRS and @Insight250, discussing lessons from #AI #innovation with industry leaders from around the world.

insightsassociation.org/News-Updates/A…

The sophistication of #ShopperDecisions requires F&B products to connect on a multitude of dimensions that consumers want through #data, #technology, #insights and #intelligence. See how @Danone, @Nestle and #Kellanova are crystallizing consumer chaos. linkedin.com/pulse/how-fb-b…


#SportsStreaming brands are taking a data-driven focus with their value propositions with a deeper understanding of their Average Revenue Per User (#ARPU), with @paramountplus, @PrimeVideo, @Peacock and @ESPN racing to attract sports fans. linkedin.com/pulse/media-fo…


Loading...

Something went wrong.


Something went wrong.