Margaret Johnson
@maggiejca
Chief Creative Officer & Partner, Goodby Silverstein & Partners
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Fun breaking it down @GSP with our friends at Breaking and Entering open.spotify.com/episode/0WVKjM…
Excited for this one! NBA 2K taps Goodby Silverstein & Partners as creative AOR sportsbusinessjournal.com/Articles/2026/… @NBA2K @GSP
AI dominated the conversation at Cannes. Here’s my take: Check out this article adage.com/events-awards/…
Thanks for having me to #FloorTalk Laura. I always look forward to covering hot topics at the @NYSE
"I think we’re going to be talking a lot about creativity, leading to growth for brands, and then, AI, of course." @maggiejca, Chief Creative Officer & Partner at @GSP, sits down with Laura Diorio to discuss what to expect at @Cannes_Lions this year. Plus, hear the inside scoop
The Americas Shortlist | Ad of the Year: Use of Music (Licensed) Part 1 @Apple @mjzworldwide @DonJulioOficial @Anomaly @KidsHelpPhone @McCannCanada @LAYS @GSP @SteveMadden @ValueCityFurn @EpochFilms @collemcvoy shots.re/el/1744e5
Thanks for having me back @trinitychavez and for a lively #SuperBowlLIX discussion!
LIVE on NYSE TV 🎙️ Tune in for the latest earnings reports, CCO of @GSP on ad impact at #SuperBowlLIX, @EYnews' blockchain goals for 2025 and more!
We've scoured through the Creatives Offscript podcast to bring you the top ten tips to becoming successful from: @ryan_connolly @MattAlonzo @PRETTYBIRDPIC @themusicbed @Upwork @CarolynTB111 @DaveySpens @OlivierKoelemij @maggiejca @IanPonsJewell blog.assemble.tv/10-tips-from-c…
Meet the Chief Creative Officer behind Goodby, Silverstein & Partners, creating experiences that reach millions. @maggiejca joins #TakingStock with @trinitychavez to highlight the latest trends in advertising and more. @GSP
Excited to begin our new partnership with General Mills! adage.com/article/market…
Very proud of this one! Driving While Black—the making of the concept car that’s safer for Black motorists adage.com/creativity/wor… #ProductDesign
Let’s go!
Thanks for being a part of it all @alexisohanian
Thank you @GSP + @maggiejca for putting this all together!!
“The best big ideas have a strong brand platform, like Doritos for the Bold. It’s a clear filter for the work. Essentially, if the work isn’t bold….we don’t do it,” @maggiejca #canneslions2024 @Omnicom
“We call it Mass Intimacy: ideas that impact millions of people but feel like they’re speaking directly to you,” @maggiejca #CannesLions2024 @Omnicom
“When clients are transparent with their agency partners about the business problem they’re trying to solve, it keeps everyone focused and pushing in the same direction,” @maggiejca #CannesLions2024
“When @theestallion signed with RocNation, they knew she loved Cheetos, so they presented her with a silver platter of Cheetos at the signing. She picked the brand, the brand didn’t pick her. Fans feel it when a brand is authentic & part of who you are,” @maggiejca #canneslions
“In 2024 women’s sports generated more than a $1 billion dollars in revenue – that's up 300% since 2021.” @maggiejca #canneslions
Me, every single time someone in my replies tells me that No OnE WaNTs tO WAtCh WoMEn'S SpOrTs. Your ignorance & rage gives me so much more motivation. Just watch.
Christopher Walken Wants to Know What a “Teaser” Is in Pre-Super Bowl Spot from BMW (Exclusive) hollywoodreporter.com/business/busin… via @thr
hollywoodreporter.com
Christopher Walken Wants to Know What a “Teaser” Is in Pre-Super Bowl Spot from BMW (Exclusive)
The actor is set to star in a Super Bowl ad for the German automaker, kicking off with a teaser campaign Wednesday.
Why is the lesson of simplicity so hard to learn? Thanks, @carlquintanilla. We can never hear it enough.
Watching Steve Jobs cite the “Got Milk?” campaign as a benchmark for effective advertising is good stuff. 💯 $AAPL @GSP @TBWAChiatNY
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