Olivier Kennedy
@olivier_enigma
CEO of ENIGMA agency in Geneva. I love data design, business books, geek stuff and wine. Have a great day!
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Big thanks to Sophie Gremaud from @LaLiberte for spotlighting the rise of influencers at #GIMS2024 🚗✨. Beyond the tech fair facade, it's a digital storytelling hub, proving how digital evolution is reshaping traditional marketing strategies. hubs.ly/Q02mGT8D0
laliberte.ch
Salon de l’auto. Ces influenceurs qui font tourner les moteurs de l’industrie automobile
Le marketing d’influence est aujourd’hui un élément clé de toute stratégie marketing, y compris au Salon de l’auto de Genève, de retour à Palexpo après quatre ans d’absence. Reportage.
Embracing change one step at a time: bought my first skirt inspired by my daughter's question on gender roles, showing actions speak louder than words. #Change #Equality #ActionsSpeak"
❤️ Valentine's isn't just for sweethearts—it's for deal-makers too! At Enigma, we think outside the chocolate box. One client swaps Xmas cards for Valentine's charm, delighting their network with a twist. What's your move this Valentine's? #Valentine #MakeLoveNotWar #Marketing
🔍 'Stategy' instead of 'Strategy' in a LinkedIn ad - typos catch more eyes! 🧐 Is it cognitive bias or relatable human error? #DigitalMarketing #SocialMedia #BrandStrategy
🌐✨ Live from #WEFDavos at the AI House – thrilled to see the brand we created at Enigma come to life! Surrounded by inspiring people and innovative ideas. Stay tuned for more updates! #AIHouse #Branding #Innovation"
🔍 As third-party cookies fade away, Google's FLoC steps up, grouping users by interests for privacy-centric ad targeting. What does this shift mean for users and marketers? Time to navigate these new digital waters! #FLoC #DigitalMarketing #Privacy"
🌐👑 At #WEF Davos, it's clear: from Caregiver to Creator, now a Ruler shaping global narratives. The power of brand psychology in action! #BrandArchetypes
Found a tote bag in a church that says 'I was Lutheran before it was cool' 😅 Not sure it was ever 'cool,' but religious self-deprecation? Love it! #Lutheran #Humor
Un grand merci à la SRF pour m’avoir donné l'opportunité de parler de l'impact des IA génératives sur le marketing politique. 📝 C'est clair: les IA sont une révolution pour la rédaction de textes. hubs.ly/Q01T5h9v0 #IntelligenceArtificielle #MarketingPolitique #SRF
💡 When should you use A/B Testing ? Home page: Test visuals or texts for user engagement. Product page: Test product descriptions, images, and CTAs. Onboarding process: Test steps for activation and retention rates. hubs.ly/Q01Sf8jN0 #ABTesting #SaaS #Conversions
navattic.com
A/B Testing Examples from Top B2B SaaS Companies
Types of A/B tests SaaS companies typically run, real-world examples of each, and three A/B testing platform suggestions.
🌟 Interview de Nadine Nassif d'Enigma! 🔗 hubs.ly/Q01Tt5fc0 💪 Découvrez le parcours de Nadine et ses réflexions sur l’inclusivité, la lutte contre les préjugés liés au genre et le rôle du yoga dans sa vie professionnelle. 🌈🙌 #FemmesEnLeadership #Carrière
🌟 Interview d'Antonia Sturzeis d'Enigma! 🔗 hubs.ly/Q01Tt00r0 💪 Découvrez le parcours d'Antonia et l'importance du mentorat & réseautage dans sa carrière! 🌈🙌 #FemmesEnLeadership #Carrière
💡 Entretien inspirant avec Emilie Lassausaie d'Enigma! 🔗 hubs.ly/Q01TsWzf0 🌟 Apprenez comment Emilie aborde les biais de genre avec brio et confiance en soi! 👏🔥 #FemmesInspirantes #EgalitéDeGenre
🚀 Interview avec Charlotte Paris d'Enigma! 🔗 hubs.ly/Q01Tt2wg0 🌟 Découvrez comment Charlotte favorise la diversité de genre et une culture de travail flexible! 💼✨ #FemmesEnLeadership #Diversité
🔍 Conversion Rate Optimization (CRO): a key marketing strategy for modern brands. 💹 1️⃣ Make data-driven changes. 2️⃣ Minimize friction to up conversion rates. 3️⃣ Leverage Shopify themes and apps. Learn more: hubs.ly/Q01Sf6JS0
roartheme.co
Top 11 Conversion Rate Optimization (CRO) Best Practices
Introduction Conversion rate optimization (CRO) is one of the most important marketing strategies for modern brands. If you’re looking to make the most of your traffic and maximize ROI, then optimize...
The power of good UX/UI design can be the difference between a smooth user experience and a frustrating one. Check out this funny example 😅💻. It's a hilarious reminder that simplicity is key in UX/UI . 🗝️💡 #UX #UI #Marketing #CustomerExperience #Enigma hubs.ly/Q01Sf-k-0
nstagram revealed that it now permits ads in search results . These ads will show up in the feed users browse when they click on a post from search results, aligning with their searches. This is part of Meta's effort to boost ad revenues . #InstagramAds #OnlineAdvertising
👀 Impressive! Stable Diffusion Controlnet can create functional QR codes. Imagine the possibilities! 🚀 #QRCode #Innovation #StableDiffusionControlnet
🍏 Apple's Vision Pro costs 4x a PS5... Ouch! 😲 Still, if I could try it now, I wouldn't hesitate. Am I alone in this? What about you? Would you give it a shot despite the price? #Apple #VisionPro #WorthIt?
🚀🎯 Conversion Rate Optimization (CRO) is vital for any product page. Check out this inspiring example from "Curology"! A simple, intuitive landing page with eye-catching visuals to grab user's attention. Learn more here👇 hubs.ly/Q01SfbSt0 #CRO #ProductPage #Curology
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