When a company publishes content like this, it proves it hates its customers. "Let's write our #Terms in lightweight white font on a lemon-lime background infused with bursts of light that move within the text when the reader scrolls. Let's make it UNREADABLE." #PlainLanguage
OK, this one wins the "Best of Road Signs" award for summer. 🏆
explains a lot tbh
Great infographic
This morning, I was asked by a young scholar, "How do write for impact?" I shared a process that I've developed over time that is pretty simple, but it's been effective for me. 🧵⬇️⬇️⬇️
Seen somewhere in Kent Burn Now Pay Later with @Shell Our new climate policy then we run away to the UK when we get found out #subvertising #FossilFuels @shellslies
I wish more people understood that people change their behavior as a result one-on-one, private conversation. Mass communication has very little impact on behavior change.
This is an outstanding communication and so simple to execute!
This prescient post in historic Belfast, Maine. Blue line is current storm surge level of record; green line is predicted sea level rise by 2050 with low global carbon emissions by 2050; red line is sea level rise under high emissions. Wake up folks, that’s in less that 30 years!
What's in a name? A lot! This new survey by @YaleClimateComm finds that people associate "natural gas" with "clean" and "methane gas" (which is primarily what natural gas is made of) with "pollution" -- which is what it is. Carbon pollution. sciencedirect.com/science/articl…
How organisations have too many webpages, too many words, and the words are unsuitable for their audience. And they should hire a content designer for their ransom note.
You’ve been kidnapped. 30 mins later the kidnapper dumps you on the street because you won’t stop talking about what?
Research from @penn_state shows that consumers are more likely to choose a plant-based meat option if they’re reminded of the social benefits, rather than just told it tastes good #vegan #climatechange bit.ly/3eZJqNd
“For a lot of us, pure numbers might not matter as much as things like peer groups, social norms and what people you admire are saying to do.” bloomberg.com/news/newslette…
bloomberg.com
MapLab: Maps May Not Be the Best Covid Persuasion Tool
As Covid-19 spreads uncontrolled across the U.S. amid a slow vaccine rollout, what would compel more people to don masks, avoid indoor gatherings and exercise social distancing? Based on the results...
A video by the German government about coronavirus is going viral. Here it is with English subtitles.
This is an outstanding graphic for basic education about #COVID19 infection.
Excellent graphic communication!
WATCH: This is a REALLY good illustration of the important of masks, hand washing, physical distancing and keeping our bubbles small. #covid19 #coronavirus #WearAMask Via @cityofcalgary
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